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Fransiscus Darren, Fransiscus
Universitas Katolik Indonesia Atma Jaya Jakarta
Economics, Econometrics & Finance

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PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH “PARAMOUNT LAND” Darren, Fransiscus; Haryadi, Eddy
Jurnal Manajemen Vol 12, No 2 (2015): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB)

Abstract

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in GadingSerpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed thatthere is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variablesand moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.Keywords: Trust, Word of Mouth, Purchase Decision
PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH “PARAMOUNT LAND” Darren, Fransiscus; Haryadi, Eddy
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB)

Abstract

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in Gading Serpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed that there is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variables and moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.
Co-Authors Eddy Haryadi