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Analisis Pengaruh Brand Image, Price Perception, dan Service Quality terhadap Customer Loyalty pada Pelanggan Urban Kitchen Joshua, Timothy Joshua; Haryadi, Eddy
Jurnal Manajemen Vol 11, No 1 (2014): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB)

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.

PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH âPARAMOUNT LANDâ Darren, Fransiscus; Haryadi, Eddy
Jurnal Manajemen Vol 12, No 2 (2015): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB)

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in GadingSerpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed thatthere is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variablesand moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.Keywords: Trust, Word of Mouth, Purchase Decision

ANALISIS PENGARUH VARIABEL MODERASI SWITCHING COSTS TERHADAP HUBUNGAN SERVICE PERFORMANCE DAN CUSTOMER LOYALTY MEMBER CELEBRITY FITNESS JAKARTA Bryan, Bryan; Haryadi, Eddy
Jurnal Manajemen Vol 15 No 1 (2018): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

The purpose of this research to determine the effect of moderating variables on the relationship between Switching Costs, Service Performance and Customer Loyalty among Celebrity Fitness members. This research was carried out in a service company Celebrity Fitness. The respondents were limited to the members of Celebrity Fitness in Jakarta. Data obtained by distributing questionnaires to the sample. The method used in sampling is simple random sampling by means of draws. The sample are 165 active members of Celebrity Fitness. The results showed that there is significant influence of the moderating variable on the relationship between Service Performance and Customer Loyalty. The results also show the Service Performance as an independent variable has a significant effect on customer loyalty. Switching Costs serves as a quasi moderator (serves as the independent variable and moderation) significantly affects customer loyalty and has a significant influence as a moderating variable in the relationship between Service Performance and Customer Loyalty.

PENGARUH MODERASI WORD OF MOUTH TERHADAP HUBUNGAN KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN RUMAH “PARAMOUNT LAND” Darren, Fransiscus; Haryadi, Eddy
Jurnal Manajemen Vol 12 No 2 (2015): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.915 KB)

This study aims to determine the effect of moderating variables Word-Of-Mouth on the relationship of Trust and Paramount Land Purchase Decision of house. The study was conducted in several clusters of housing in Gading Serpong. The sampling method used was simple random sampling. The number of samples studied were as many as 200 customers. The collected data is processed and analyzed by the IBMS SPSS 21.The results showed that there is significant influence Word of Mouth as a moderating variable on the relationship of Trust and Paramount Land house Purchase Decision. In addition, the Trust as independent variables significantly influence the purchase decision. Word of Mouth as quasi moderator variables (located as independent variables and moderating variables) significantly influence the purchase decision and have a significant effect as a moderating variable on the relationship between the Trust with the purchase decision.

ANALISIS PENGARUH BRAND IMAGE, PRICE PERCEPTION, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA PELANGGAN URBAN KITCHEN Joshua, Timothy; Haryadi, Eddy
Jurnal Manajemen Vol 11 No 1 (2014): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.438 KB)

This study was conducted to determine the influence of Brand Image, Price Perception, and Customer Service Qualityon Customer Loyalty in Urban Kitchen. The questionnaires were distributed to 150 respondents in four locations of Urban Kitchen employing simple random sampling technique. The data obtained were processed and analyzed using the Structural Equation Model (SEM) with LISREL8.72. The results indicate that Brand Image and Service Quality have significant influences on Customer Loyalty, while Price Perception does not influence Customer Loyalty.

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