Article Per Year (5 Year)
p-Index From 2021 - 2026
1.259
P-Index
This Author published in this journals
All Journal Among Makarti Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Al Tijarah Journal of Economics and Business Aseanomics International Journal of Digital Entrepreneurship and Business (IDEB) Jurnal Manajemen Media Ekonomi DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Rike Penta Sitio, Rike Penta
Sekolah Tinggi Manajemen PPM
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Perancangan Sistem Manajemen Berbasis Ekonomi Sirkular pada Kegiatan Usaha Pengelolaan Sampah Terintegrasi Anggun Pesona Intan Puspita; Rike Penta Sitio; Rosita Fitriyani
Dedikasi : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Dedikasi : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah III DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53276/dedikasi.v2i2.111

Abstract

Perkembangan Bank Sampah Mutiara Bogor Raya sejak tahun 2010 hingga 2022 mengalami kemajuan yang signifikan. Kegiatan komunitas yang diawal merupakan kegiatan pengelolaan sampah dan bank sampah bertransformasi menjadi kegiatan usaha terintegrasi yang merupakan aplikasi dari bisnis sirkular. Namun, bisnis sirkular yang dijalankan tidak memiliki sistem manajemen yang berbasis sistem bisnis tersebut. Hal ini berdampak pada output strategi usaha yang tidak maksimal. Sehingga tujuan pengabdian kepada masyarakat yang dilakukan berfokus pada pelatihan penyusunan sistem manajemen yang terdiri dari manajemen pemasaran, manajemen keuangan. struktur organisasi, dan manajemen operasi. Metode pengabdian dilakukan dengan metode pelatihan dan pendampingan yang menggunakan perpaduan antara pelaksanaan daring serta luring. Hasil akhir dari kegiatan ini, Bank Sampah Mutiara Bogor Raya dapat menghasilkan model bisnis sirkular yang baru, struktur organisasi, strategi pemasaran, perencanaan produksi serta analisis keuangan yang terintegrasi. Dengan sistem manajemen yang baru, Bank Sampah Mutiara Bogor Raya dapat memiliki sistem yang terintegrasi dan dapat menciptakan proses bisnis yang berkelanjutan. Kata Kunci: Bank Sampah, Bisnis Sirkular, Manajemen, Pelatihan Dan Pendampingan.
FAKTOR PENENTU NIAT PENGGUNAAN ULANG LAYANAN BANK DIGITAL DI INDONESIA Pang, Peggy; Sitio, Rike Penta; Kurnia, Pepey Riawati
Among Makarti Vol 17, No 2 (2024): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v17i2.744

Abstract

Abstract : This study aims to test the UTAUT2 model by examining the mediating role of intention to reuse on use behaviour in the context of digital banking services in Indonesia. The trust factor is included because trust influences positive behaviour in technology acceptance. A quantitative approach was utilized, with the sample consisting of digital banking users in Indonesia. Data collection was conducted through the distribution of questionnaires, resulting in a total sample of 346 respondents. The collected data was analyzed using the bootstrapping technique with SEM-PLS (SmartPLS 4.0). The results indicate a significant influence of intention to reuse on use behaviour. Additionally, this  study identifies a relationship between performance expectancy and intention to reuse, as well as between habit and use behaviour. However, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit, and trust were found to have no significant effect on intention to reuse. Achieving performance expectancy is shown to have a positive impact on the intention to reuse digital banking services.Abstrak : Penelitian ini bertujuan untuk menguji model UTAUT2 dengan peran mediasi intention to reuse terhadap use behaviour pada penggunaan layanan bank digital di Indonesia. Faktor trust diikutsertakan karena trust mendefinisikan perilaku positif dalam penerimaan teknologi. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel penelitian, yaitu pengguna layanan bank digital di Indonesia. Pengumpulan data dilakukan dengan penyebaran kuesioner yang total sampelnya berjumlah sebanyak 346 responden. Kemudian, data yang dikumpulkan dianalisis menggunakan teknik bootstrapping dengan bantuan aplikasi SEM-PLS (SmartPLS 4.0). Hasilnya adalah terdapat pengaruh antara intention to reuse terhadap use behaviour. Penelitian ini juga terdapat hubungan antara performance expectancy terhadap intention to reuse dan habit terhadap use behaviour. Namun, effort expectancy, social influence, hedonic motivation, price value, facilitating conditions, habit, dan trust tidak berpengaruh terhadap intention to reuse. Penelitian ini menunjukkan ketika performance expectancy tercapai maka akan berpengaruh positif terhadap penggunaan kembali layanan bank digital.
Exploring the Dynamics of Pay Later in E-Commerce: Trust, Security, Satisfaction, and Continuance Intent Pribadi, Amanda; Kurnia, Pepey Riawati; Sitio, Rike Penta
International Journal of Digital Entrepreneurship and Business Vol 4 No 2 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : Universitas Jakarta Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i2.109

Abstract

The ever-evolving landscape of the financial technology (FinTech) sector has witnessed a surge in the popularity of non-cash transactions on e-commerce platforms. Among these, the Pay Later option has gained considerable prominence as it allows users to defer payments, akin to traditional credit cards. This research delves into the crucial factors influencing users’ intention to continue using the Pay Later feature on e-commerce platforms, with a particular focus on the role of user satisfaction. We conducted an online survey using Google Forms to collect empirical data, targeting Pay Later users on e-commerce apps within the Jabodetabek region. Our study comprised a purposive sample of 401 respondents. The data was subjected to advanced statistical analysis, specifically variance-based structural equations modeling (SEM) employing the partial least squares (PLS) path modeling approach facilitated by SMARTPLS 3.0. Our findings indicate that user perception of security, trust, and user interface directly impacts their intention to continue using Pay Later. However, perceived enjoyment and perceived usefulness did not exhibit a direct correlation with continuance intention. Notably, user satisfaction emerges as a crucial mediator in the relationship between perceived security, trust, perceived usefulness, perceived enjoyment, and user interface on the one hand and users’ intention to continue utilizing Pay Later on the other. The implications of this study extend to stakeholders in the e-commerce industry, offering valuable insights that can be harnessed to enhance customer continuance intention and foster the widespread adoption of the Pay Later system within e-commerce platforms.
Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire? Kurnia, Pepey Riawati; Narda, Livia; Sitio, Rike Penta
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.697

Abstract

The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards purchase desire. Green marketing communication consists of green action communication, green food communication, and green donation communication. This study is conclusive research and deployed the questionnaire method. The research population is the end customers who have done transactions at the green-concept food and beverages industry, live in Jabodetabek, and earn above the provincial minimum wage. The study provides empirical insight that active level of green marketing communication partially and significantly give a positive impact to brand image and customer's purchase desire. The study also proves that brand image significantly acts as a mediator between green marketing communication and purchase desire. As the research limitation due to the chosen population, the result may lack generalisability. Hence, researchers are encouraged to test the different propositions further. The study includes implications for practitioners in the food and beverage industry to improve their brand image and customer’s purchase desire by conducting green marketing communication actively. Currently, most practitioners are more focused on doing green marketing activities to affect business. This paper fulfills the need to study how the communication of green marketing affects brand image and customer’s purchase desire in food and beverages industry. Keywords: green marketing communication, green action communication, green food communication, green donation communication, brand image, purchase desire
Co-Authors Anggun Pesona Intan Anggun Pesona Intan Puspita Anggun Pesona Intan, Anggun Pesona Ari Efandy Delany Muhammad Fadli Al Hawari Narda, Livia Pang, Peggy Pepey Kurnia Pepey Riawati Kurnia Phillipe Stuart Lepar Pribadi, Amanda Rosita Fitriyani Ulfah Zahidah