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Personal Selling Strategy Analysis in Increasing Sales of Financing Products Based on Ethics Islam at PT Bank Sumut KCP Syariah SP.SY Kayu Besar Tanjung Morawa Deli Serdang, North Sumatra Reza Rahmadani; Maryam Batubara; Nurul Inayah Siregar
Jurma : Jurnal Program Mahasiswa Kreatif Vol 7 No 1 (2023): Juni 2023
Publisher : LPPM UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jurma.v7i1.1712

Abstract

The purpose of this research is to find out personal selling using the SWOT analysis method and to find out Islamic ethics in marketing activities at PT. Bank Sumut KCP Syariah Sp-Sy Kayu Besar. Personal selling is direct interaction with prospective buyers to influence purchasing decisions. So the method used is qualitative with SWOT analysis, interviews, documentation and observation used as data collection techniques. Primary data is used as the main data obtained from interviews with Account Officers and secondary data from books, journals and so on. PT.Bank Sumut KCP Syariah Sp-Sy Kayu Besar Tanjung Morawa is in quadrant I, which means that this bank has a strong opportunity to provide innovation and aggressive strategy recommendations, the ethics applied in PT.Bank Sumut KCP Syariah Sp-Sy Kayu Besar, namely honesty , responsibility, trust, satisfaction and ethics are in accordance with monotheism or are in accordance with Islamic ethics and personal selling in the bank has more advantages than weaknesses, this is what makes marketing run smoothly with the personal selling method.
Manajemen Pembelajaran pada Prodi PGMI dalam Meningkatkan Kecerdasan Spiritual Mahasiswa di Institut Daarul Qur’an Jakarta Reza Rahmadani; Ahmad Zain Sarnoto; Syamsul Bahri Tanrere
JIMAD: Jurnal Ilmiah Mutiara Pendidikan Vol. 2 No. 4 (2024): JIMAD - NOVEMBER
Publisher : PT. Penerbit Tiga Mutiara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimad.v2i4.320

Abstract

This research uses a qualitative method with a case study approach through interviews, observation, and documentation to obtain in-depth data related to the implementation of learning management and its influence on spiritual intelligence. Using a descriptive analysis approach, the author identified findings in the field related to learning management in an effort to improve students' spiritual intelligence starting from curriculum planning, organising resources, controlling, supervising, and evaluating to run the learning process well. The results showed that the implementation of learning management in the PGMI study programme at Institut Daarul Qur'an Jakarta significantly contributed to improving students' spiritual intelligence. Programmes such as the Daqu Method and Tahsin & Tahfiz Intensive courses for students, as well as the integration of Islamic values in the curriculum are the main supporting factors. However, the biggest challenge faced is the different educational backgrounds of prospective students which affects their readiness in developing spiritual intelligence. To overcome this, the institute implemented an adjustment strategy through remedial programmes and more intensive personal guidance.
PENGEMBANGAN POTENSI KEAGAMAAN MELALUI PERLOMBAAN MUSABAQAH TILAWATIL QUR’AN (MTQ) MASYARAKAT DESA KOTO SENTAJO Sopiatun Nahwiyah; Rosa Murwindra; Reza Rahmadani; sarikah sarikah; Mukti Adly
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2023): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2023
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v3i2.3119

Abstract

Musabaqah Tilawah Qur’an (MTQ) menjadi bagian dari kebudayaan yang hidup dalam masyarakat terutama bagi masyarakat melayu tidak terkecuali Desa Koto Sentajo, Kecamatan Sentajo Raya, Kabupaten Kuantan Singingi. Kegiatan MTQ di Desa Koto Sentajo diharapkan dapat mengembangkan potensi dan bakat masyarakat desa Koto Sentajo. Terdapat tiga perlombaan dalam kegiantan ini yaitu azan, hafalan surah pendek dan tilawah. Kegiatan MTQ diadakan di masjid ubsang raudhatul jannah, yang diikuti oleh anak-anak usia 5-12 tahun, remaja usia 13-17 tahun dan dewasa usia 18-60 tahun. Keberhasilan dari program ini adalah sangat antusiasnya anak-anak dalam menampilkan kemampuan mereka di atas panggung dengan masing masing lomba diikuti sekitar 20 peserta. Tentunya hal ini dapat melatih mental dan ketanggapan mereka dihadapan halayak ramai. Hadirnya inovasi kegiatan yang dilakukan ini dapat melakukan perubahan ke arah yang lebih maju lagi terutama pada segi keagamaan