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Dian Noor Citra Perdana
STIE Wijaya Mulya Surakarta
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Pengaruh Ukuran Perusahaan, Likuiditas, dan Profitabilitas terhadap Audit Report Lag pada Perusahaan Semen yang Go Public di Bursa Efek Indonesia Dian Noor Citra Perdana; Agus Setyo Utomo; Erna Wati
JURNAL WIRANOMIKA Vol. 1 No. 1 (2022): Wiranomika
Publisher : STIE Wijaya Mulya

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Timeliness in the submission of financial statements is very important for report users. Timeliness in the submission of financial statements can affect the relevance of the financial information presented. Information in financial statements is said to be relevant if the information is submitted in a timely manner and has benefits for users of financial statement information.This study aims to determine the effect of firm size, liquidity, and profitability on audit report lag in cement companies that go public on the Indonesia Stock Exchange.The results of the coefficient of determination test show that 9.9% of audit report lag is influenced by three variables, namely company size, liquidity, and profitability, while the remaining 90.1% is influenced by other variables outside of the research that has been done. From the calculation results obtained F value of 1.622 with a significance of 0.229 more than 0.05 which indicates that the variables of firm size, liquidity, and profitability have no significant effect simultaneously or together on audit report lag. While the results of the t test show that the variables of firm size, liquidity, and profitability partially have no effect on audit report lag with values of 1.851, 0.781, -1.329. Liquidity is not the most influential variable on audit report lag.Keywords : Audit Report Lag, Company Size, Likuidity, Profitability
PENGARUH REVIEW PRODUK, KONTEN MARKETING DAN PERSEPSI HARGA PADA TIKTOK TERHADAP KEPUTUSAN PEMBELIAN CAMILLE BEAUTY BY NADYA SHAVIRA Anggi Nurijayanti; MG. Sukamdiani; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 2 No. 1 (2023): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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This study aims to determine the effect of product reviews, marketing content, and price perceptions on TikTok on purchasing decisions for Camille Beauty by Nadya Shavira. The data used is primary data collected from questionnaires to 100 respondents consumer Camille Beauty. With the sampling technique using random sampling. The data processing method uses the Multiple Linear Regression method. Based on the research results, the regression equation is obtained: Y = 1.290 + 0.198X1 + 0.905X2 + 0.182 X3 Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Individually, the variable that has the greatest influence is the Marketing Content variable with a regression coefficient of 0.905, followed by the Product Review variable with a regression coefficient of 0.198 and Price Perception with a regression coefficient of 0.182. Testing the hypothesis using the t test shows that the variables Product Review, Marketing Content and Perceived Price significantly influence the dependent variable on purchasing decisions, the Adjusted R Square number of 0.931 (93.1%) indicates that the purchasing decision variable can be explained by product review variables, content marketing and price perception. While the remaining 6.9% is explained by other variables outside the three variables used in this study such as product quality, brand image and others.
PENGARUH EARNING PER SHARE, RETURN ON EQUITY DAN PRICE TO BOOK VALUE TERHADAP HARGA SAHAM PERIODE 2019-2021 Novi Woni Aira; Sri Isfantin Puji Lestari; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Abstract: The phenomenon that occurred during the Covid-19 pandemic that spread in Indonesia in early 2020 has an impact on all aspects of life, including the capital market. The spread of Covid-19 in Indonesia has caused fear for investors so that many of them choose to leave risky assets. This affects the movement of the Composite Stock Price Index (IHSG). The problem in this study aims to determine the effect of EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) on stock prices in automotive companies listed on the IDX for the period 2019 - 2021. The type of research used is quantitative research with secondary data sources. The population in this study is automotive companies listed on the Indonesia Stock Exchange for the period 2019 - 2021 as many as 15 companies. Sampling using purposive sampling technique as many as 10 companies that meet the criteria. Data analysis techniques using multiple linear regression analysis techniques. The results of the study indicate that EPS is able to influence stock prices, and ROE also influences stock prices, and PBV influences company value. Simultaneously, the variables EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) influence stock prices.Keywords: EPS (Earning Per Share), ROE (Return On Equity) and PBV (Price To Book Value) and Stock Prices.
PENGARUH DESAIN PRODUK, PROMOSI, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPTSAN PEMBELIAN SPREI DI ZERUN HOMEDECOR KLATEN Nita Safitri; Edi Purwanto; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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NITA SAFITRI, Skripsi, Pengaruh Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten, Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi (STIE) Wijaya Mulya Surakarta, 2024.Kata Kunci : desain produk, promosi, online customer reviewSkripsi ini menggunakan penelitian kuantitatif  dan  menggunakan metode pengumpulan data yaitu kuesioner. Teknik analisis data dalam penelitian ini adalah Uji validitas, uji reliabilitas, analisis regresi linier berganda, uji parsial (uji t), uji signifikan simultan (uji F) dan koefisien determinasi (R²).Fokus pada penelitian ini adalah : 1) Apakah desain produk berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 2) Apakah promosi berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 3) Apakah online customer review berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 4) Apakah desain produk, promosi, dan online customer review berpengaruh secara bersama-sama pada keputusan pembelian sprei di Zeroun Homedecor Klaten.Penelitian ini bertujuan untuk mengetahui apakah desain produk, promosi, dan online customer review memiliki pengaruh secara simultan dan parsial dalam proses keputusan pembelian sprei di Zeroun Homedecor Klaten, dan juga diantara ketiga variabel tersebut, variabel mana yang berpengaruh paling dominan terhadap variabel terikatnya (keputusan pembelian).Hasil dari penelitian yang didapatkan menggunakan uji t dan uji F adalah sebagai berikut: 1) Secara parsial terdapat pengaruh antara Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji t yang menunjukkan bahwa Desain Produk ( ) memiliki nilai  2,024 >  1,679 dan Sig. 0,049 < α 0,05 maka dinyatakan  ditolak,  diterima. Promosi ( ) memiliki nilai  2,167 >  1,679 dan Sig. 0,035 < α 0,05 maka dinyatakan  ditolak,  diterima. Online Customer Review ( ) memiliki nilai  4,330 >  1,679 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima. 2) secara simultan terdapat pengaruh antara Desain Produk, Promosi dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji F yang menunjukkan bahwa Desain Produk ( ), Promosi ( ), dan Online Customer Review ( ) memiliki nilai  29,125 >  2,81 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima.
Pengaruh Electronic Word Of Mouth, Harga, Dan Produk Bundling Terhadap Keputusan Pembelian Produk Skincare The Originote Mei Tiara; Sri Isfantin Puji Lestari; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 5 No. 1 (2026): Wiranomika
Publisher : STIE Wijaya Mulya

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This research aims to determine the influence of e-WOM, price and product bundling partially and simultaneously on purchasing decisions for The Originote skincare products. The research method uses quantitative and the population is consumers of skincare products in Solo Raya whose population is unknown. In this research, non-probability sampling was used as a sample and the community used purposive sampling as a sampling technique. Sampling was obtained using a questionnaire. The number of samples used was 97 respondents. Primary data was processed using IBM SPSS Statistics version 26 and secondary data was obtained from the bibliography. This research begins in November 2023. Based on the research instrument test, it was stated that all data were valid and reliable. The results of research using multiple linear regression analysis show that Y = 5.949 + 0,139 + 0,547 + 0,484 + e,  on consumer purchasing decisions for original products in Solo Raya. The results of the coefficient of determination test concluded that 47.2% of consumer purchasing decisions for original products were influenced by e-WOM, price and product bundling.  Keywords : e-WOM; price;  product bundling; purchasing decisions
Co-Authors Agus Setyo Utomo Anggi Nurijayanti Edi Purwanto Erna Wati Mei Tiara MG. Sukamdiani Nita Safitri Novi Woni Aira Sri Isfantin Puji Lestari