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Edi Purwanto
STIE WIJAYA MULYA SURAKARTA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH STRATEGI PEMASARAN MELALUI DIGITAL MARKETING DALAM UPAYA MENINGKATKAN PENJUALAN (Studi Pada Usaha Keeanna Home Service Grill And Suki) Fitria Resta Ardila; Edi Purwanto; Santosa Tri Prabawa
JURNAL WIRANOMIKA Vol. 3 No. 1 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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Penelitian ini bertujuan untuk mengetahui pengaruh media sosial, google bisnis, dan marketplace terhadap peningkatan penjualan pada Keeanna Home Service Grill And Suki baik secara parsial maupun simultan. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data studi kepustakaan dan studi lapangan melalui observasi, wawancara dan penyebaran angket dengan skala Likert. Alat analisis untuk uji hipotesis menggunakan aplikasi SPSS dengan  uji t, uji F dan Uji R. Hasil analisis pengolahan data dengan SPSS, diperoleh persamaan dari analisis regresi linier berganda yaitu ; Y= 0,653 + 0,302 X1 + 0,097 X2 + 0,559 X3.  Analisis   Uji t media sosial (X1) diperoleh nilai t hitung  3,266 > t tabel= 1, 988. Artinya terdapat pengaruh positif dan signifikan antara variabel media sosial (X1) terhadap variabel   penjualan (Y).  Uji t google bisnis  (X2) sebesar t hitung 0,685 < t tabel = 1,988. Artinya tidak terdapat pengaruh yang signifikan antara google bisnis (X2) terhadap penjualan (Y). Uji t marketplace (X3) sebesar t hitung 4,361 > t tabel 1,988. Artinya terdapat pengaruh positif dan signifikan antara marketplace (X3) terhadap penjualan (Y). Analisis  uji F diperoleh F hitung sebesar 48,518 > F tabel = 2,71. Artinya secara simultan ada pengaruh antara variabel berupa media sosial (X1), google bisnis (X2), dan marketplace (X3) terhadap penjualan (Y). Sedangkan uji determinasi (R2) sebesar 0, 624 atau 62,4%. Hal ini berarti 62,4% variasi perubahan penjualan pada Keeanna Home Service Grill And Suki  dijelaskan oleh variasi perubahan faktor-faktor media sosial, google bisnis, dan marketplace. Sementara sisanya sebesar 37,6% diterangkan oleh faktor lain diluar ketiga variabel di atas yang tidak ikut terobservasi, misalnya LINE Official, Blackberry Messenger , Whatsapp dan lainnya. Hasil penelitian menunjukkan bahwa penggunaan  Media Sosial, Google Bisnis dan Marketplace  berpengaruh positif terhadap Penjualan. Kata Kunci : Media Sosial, Google Bisnis, Marketplace, Penjualan
PENGARUH DESAIN PRODUK, PROMOSI, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPTSAN PEMBELIAN SPREI DI ZERUN HOMEDECOR KLATEN Nita Safitri; Edi Purwanto; Dian Noor Citra Perdana
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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NITA SAFITRI, Skripsi, Pengaruh Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten, Program Studi Manajemen Sekolah Tinggi Ilmu Ekonomi (STIE) Wijaya Mulya Surakarta, 2024.Kata Kunci : desain produk, promosi, online customer reviewSkripsi ini menggunakan penelitian kuantitatif  dan  menggunakan metode pengumpulan data yaitu kuesioner. Teknik analisis data dalam penelitian ini adalah Uji validitas, uji reliabilitas, analisis regresi linier berganda, uji parsial (uji t), uji signifikan simultan (uji F) dan koefisien determinasi (R²).Fokus pada penelitian ini adalah : 1) Apakah desain produk berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 2) Apakah promosi berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 3) Apakah online customer review berpengaruh terhadap keputusan pembelian sprei di Zeroun Homedecor Klaten, 4) Apakah desain produk, promosi, dan online customer review berpengaruh secara bersama-sama pada keputusan pembelian sprei di Zeroun Homedecor Klaten.Penelitian ini bertujuan untuk mengetahui apakah desain produk, promosi, dan online customer review memiliki pengaruh secara simultan dan parsial dalam proses keputusan pembelian sprei di Zeroun Homedecor Klaten, dan juga diantara ketiga variabel tersebut, variabel mana yang berpengaruh paling dominan terhadap variabel terikatnya (keputusan pembelian).Hasil dari penelitian yang didapatkan menggunakan uji t dan uji F adalah sebagai berikut: 1) Secara parsial terdapat pengaruh antara Desain Produk, Promosi, dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji t yang menunjukkan bahwa Desain Produk ( ) memiliki nilai  2,024 >  1,679 dan Sig. 0,049 < α 0,05 maka dinyatakan  ditolak,  diterima. Promosi ( ) memiliki nilai  2,167 >  1,679 dan Sig. 0,035 < α 0,05 maka dinyatakan  ditolak,  diterima. Online Customer Review ( ) memiliki nilai  4,330 >  1,679 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima. 2) secara simultan terdapat pengaruh antara Desain Produk, Promosi dan Online Customer Review terhadap Keputusan Pembelian Sprei di Zeroun Homedecor Klaten. Hal ini dibuktikan dengan nilai pada hasil uji F yang menunjukkan bahwa Desain Produk ( ), Promosi ( ), dan Online Customer Review ( ) memiliki nilai  29,125 >  2,81 dan Sig. 0,000 < α 0,05 maka dinyatakan  ditolak,  diterima.
Pengaruh Tingkat Kepercayaan,Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan JNE Klaten Maharani Dewi Nilamsari; Edi Purwanto; Ngaisah
JURNAL WIRANOMIKA Vol. 3 No. 3 (2024): WIRANOMIKA
Publisher : STIE Wijaya Mulya

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The aim of this research is to determine the influence of the level of trust, service quality and price on JNE Klaten customer satisfaction. In this study, the data and summary data used are primary data. Data collection using a questionnaire is a data collection method that involves analyzing basic overview questions by utilizing a closed interview strategy with JNE users in Klaten. The processing and presentation of data in this research is by utilizing the SPSS application. The results of this research show that based on the test results it is known that the consumer trust level variable (X1) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the test results, it is known that the service quality variable (X2) has a partial effect on JNE Klaten customer satisfaction, so the hypothesis is accepted. Based on the results of the t test, it is known that the price variable has a significant value of 0.395 which is greater than 0.05, so the hypothesis is not accepted, which means that price has no partial effect on JNE Klaten customer satisfaction. Based on the results of the simultaneous f test, the calculated F value is greater than the F table (29.870 > 2.72), so the second hypothesis is accepted. Based on the results of multiple linear regression, the value b2 (0.463) > b1 (0.258) & b3 (0.078) is obtained, so hypothesis 3 is proven.
PENGARUH KINERJA KARYAWAN, KUALITAS PELAYANAN, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DI SELARAS COFFEE SHOP GEMOLONG Mira Indri; Edi Purwanto; Dwinda Agustintia
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19562

Abstract

Abstract The influence of employee performance, service quality, and product quality on customer satisfaction at Selaras Coffee Shop Gemolong can be concluded as follows: Employee Performance Has a Positive and Significant Influence on Customer Satisfaction. Service Quality Does Not Have a Significant Effect on Customer Satisfaction Partially. Product Quality Has a Positive and Significant Influence on Customer Satisfaction Employee Performance, Service Quality, and Product Quality Simultaneously Have a Significant Influence on Customer Satisfaction. Product Quality is the Most Dominant Variable Influencing Customer Satisfaction. The number of samples used in this study was 50 respondents, who were customers of Selaras Coffee Shop Gemolong. Keywords : employee performance, service quality, and product quality on customer satisfaction
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KINERJA KARYAWAN DI PT SARI WARNA ASLI UNIT 1 KEBAKKRAMAT KARANGANYAR Gostaf Vio Girrad Wiratama; Edi Purwanto; Dian Noor Citra Perdana
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.20236

Abstract

This study aims to determine the effect of Work Discipline (X1), Work Environment (X2), and Leadership (X3) on Employee Performance (Y) at PT Sari Warna Asli Unit 1 Kebakkramat, Karanganyar. This research employs a quantitative approach utilizing multiple linear regression analysis processed through the SPSS 25 program. Primary data were gathered via questionnaires from a sample size of 92 employees of PT Sari Warna Asli. The multiple linear regression equation obtained from the analysis is Y = -0.346 + 0.189X1 + 0.373X2 + 0.537X3. The partial t-test results indicate that: (1) Work Discipline (X1) has a positive and significant effect on Employee Performance, with tcount (2.776) > ttable (1.987).(2) Work Environment (X2) has a positive and significant effect on Employee Performance, with tcount (4.012) > ttable (1.987)$. (3) Leadership (X3) has a positive and significant effect on Employee Performance, with tcount (7.685) > ttable (1.982).(3) Among the three independent variables, Leadership (X3) is identified as the most dominant factor influencing Employee Performance. Furthermore, the F-test results demonstrate a simultaneous significant effect, where Fcount (201.801) > Ftable (3.098), meaning that Work Discipline, Work Environment, and Leadership collectively influence Employee Performance. The Coefficient of Determination (R2) yields a value of 0.934 or 93.4%, proving that the independent variables robustly contribute to Employee Performance at PT Sari Warna Asli Unit 1 Kebakkramat, Karanganyar. The remaining 6.6% is influenced by other variables outside the scope of this study Keywords: : Work Discipline, Work Environment, Leadership, Employee Performance.
Co-Authors Dian Noor Citra Perdana Dwinda Agustintia Fitria Resta Ardila Gostaf Vio Girrad Wiratama Maharani Dewi Nilamsari Mira Indri Ngaisah Nita Safitri Santosa Tri Prabawa