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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL DINAMIKA MANAJEMEN DAN BISNIS WIDYA MANAJEMEN Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Marketgram Journal Indonesian Journal of Multidisciplinary on Social and Technology Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Jurnal Dinamika Manajemen IDEI: JURNAL EKONOMI & BISNIS Jurnal manajemen dan bisnis (Performa)
Meylani Tuti
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences Other

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Pemasaran Online: Keputusan Konsumen Dipengaruhi Oleh Diskon dan Ulasan Online Azzahra Shafira; Meylani Tuti
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9628

Abstract

Recent developments have accelerated the shift in consumer behavior towards online shopping, as they can access online reviews from previous customers, which provide additional information and influence brand trust. Apart from that, there are also regular discount offers.This research aims to find out how online customer reviews and discount prices through brand trust influence purchasing decisions. The population in this study was Migli.id consumers who made online purchases in November and December 2023. Using accidental sampling, 226 samples were obtained. The analysis method was carried out using the Structure Equation Model and using Smart PLS 3. The results show that all independent variables, namely online customer reviews and discount prices, have a good influence on brand trust and purchasing decisions. The managerial implication of this research is that trust is an important thing that sellers must strive for in marketing their products because that is what will encourage consumers to make purchases.
PENGARUH PENGALAMAN MINUM KOPI DAN SUASANA TOKO MELALUI MOTIVASI HEDONIS DAN UTILITARIAN PADA NIAT MEMBELI KEMBALI Anisa Dwi Safitri; Meylani Tuti
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 5 No 1 (2024): JUNE 2024
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v5i1.233

Abstract

This research analyzed the influence of the coffee-drinking experience and store at­mos­phere, influencing the tendency to repurchase using hedonic and utilitarian motivation. The population of this research was the customers of the Kopi Bajawa Flores cafe. The sam­ple used was purposive sampling, with 251 respondents, and used quantitative research me­thods. The data analysis approach used a structural equation model implemented using SmartPLS software. The findings of this study indicated that a customer's experience con­su­ming coffee and the ambiance of the store significantly influenced their likelihood of making a subsequent purchase from both hedonic and utilitarian motivations. Store atmosphere signi­ficantly influenced the intention to repeat purchases with hedonic motivation aspects. From the results of this research, if a company wanted to increase sales, it was recommended that the company be able to fulfill consumers' emotional pleasure. Further research was also re­commended to discover other variables influencing company sales statistics.  Tujuan penelitian ini adalah menganalisi pengaruh pengalaman minum kopi dan sua­sana toko memengaruhi kecenderungan untuk melakukan pembelian kembali dengan moti­vasi hedonis dan utilitarian. Populasi penelitian ini adalah pelanggan kafe Kopi Bajawa Flo­res. Sampel yang digunakan adalah purposive sampling, dengan jumlah 251 responden dan de­ngan metode penelitian kuantitatif. Pendekatan analisis data menggunakan model persa­ma­an struktural yang diimplementasikan menggunakan software SmartPLS. Temuan penelitian ini menunjukkan bahwa pengalaman pelanggan mengonsumsi kopi, serta suasana toko, se­ca­ra signifikan memengaruhi kemungkinan mereka melakukan pembelian berikutnya baik se­ca­ra motivasi hedonis maupun utilitarian. Suasana toko secara signifikan memengaruhi niat membeli kembali dengan aspek motivasi hedonis. Dari hasil penelitian tersebut jika perusa­ha­an ingin meningkatkan penjualan disarankan perusahaan dapat lebih memenuhi emosional ke­senangan konsumen. Penelitian lanjutan juga disarankan untuk mengetahui lebih lanjut va­riabel-variabel lain yang dapat memengaruhi statistik penjualan perusahaan.
EFIKASI DIRI SEBAGAI MEDIATOR: KOMUNIKASI INTERPERSONAL, KOMPETENSI, DAN ADAPTABILITAS PADA KINERJA PEGAWAI Erna Siswanti; Meylani Tuti; Efendi Toha
IDEI: Jurnal Ekonomi & Bisnis (IDEI: Journal of Economics & Business) Vol 7 No 1 (2026): JUNE 2026
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/rslfa868

Abstract

Tujuan penelitian ini menganalisis peran efikasi diri dalam hubungan komunikasi interpersonal, kompetensi, dan adaptabilitas pada kinerja pegawai.Kompleksitas kerja dan tekanan operasional dalam organisasi menegaskan urgensi pemahaman mekanisme psikologis yang mendasari pembentukan kinerja pegawai. Pendekatan kuantitatif dengan desain survei eksplanatori diterapkan, dengan melibatkan 332 personel di Kepolisian Brigade Mobil melalui teknik purposive sampling dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian membuktikan bahwa kompetensi dan adaptabilitas berpengaruh positif dan signifikan pada efikasi diri. Efikasi diri selanjutnya berpengaruh positif pada kinerja pegawai sekaligus terbukti memediasi hubungan kompetensi dan adaptabilitas pada kinerja. Sebaliknya, komunikasiinterpersonal tidak menunjukkan pengaruh yang signifikan pada efikasi diri maupun kinerja baik secara langsung maupun melalui mediasi. Temuan ini menegaskan bahwa kapasitas individu saja tidak cukup untuk menghasilkan kinerja yang optimal tanpa keyakinan pada kemampuan diri dalam menyelesaikan tugas. Penelitian ini memperkuat peran efikasi diri sebagai mekanisme psikologis vital dalam organisasi berisiko tinggi, sekaligus memberikan wawasan baru bahwa pengembangan sumber daya manusia kepolisian perlu melampaui peningkatan kompetensi teknis, dengan turut memprioritaskan penguatan efikasi diri personel. 
Lifestyle, Café Atmosphere, dan Customer Experience: Kunci Loyalitas Pelanggan Bento Kopi UI Depok Giyanti Susilowati; Meylani Tuti
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : Program Studi Manajemen Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2772

Abstract

This study aims to analyze the influence of atmosphere, customer experience, and lifestyle on customer loyalty among visitors to Bento Kopi UI Depok. Customer loyalty is a crucial aspect in maintaining the sustainability of a cafe business amidst increasingly fierce competition. This study uses a descriptive quantitative method. The population in this study were consumers of Bento Kopi UI Depok using a purposive sampling technique, a technique that determines consumer criteria to be a research sample. In this study, the criteria set were consumers who have made more than two purchases. The questionnaire was distributed using Google Forms and obtained 232 respondents. The questionnaire was distributed from December 2025 to January 2026. The data analysis method used was the Structure Equation Model with the help of SmartPLS software. The results of the study indicate that atmosphere and customer experience influence customer loyalty, while lifestyle does not affect customer loyalty. This finding confirms that the creation of a comfortable atmosphere and a memorable experience is more decisive in building customer commitment to revisit and recommend customers than lifestyle suitability.
Pengaruh Kepercayaan Pelanggan, Harga dan Word of Mouth Terhadap Keputusan Pembelian Nadia Khoirun Nissa; Meylani Tuti
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.11367

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan pelanggan, persepsi harga, dan word of mouth terhadap keputusan pembelian di Nadia Abagas Laundry. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran angket (kuesioner) kepada konsumen yang telah menggunakan jasa laundry lebih dari satu kali. Teknik pengambilan sampel menggunakan accidental sampling. Data dianalisis menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa seluruh indikator telah memenuhi kriteria validitas konvergen dengan nilai outer loading di atas 0,70, serta memenuhi uji reliabilitas dengan nilai composite reliability di atas 0,70. Nilai Average Variance Extracted (AVE) pada seluruh variabel juga berada di atas 0,50, sehingga model dinyatakan valid dan reliabel. Hasil pengujian model struktural menunjukkan bahwa nilai R-square sebesar 0,726, yang berarti 72,6% variabel keputusan pembelian dapat dijelaskan oleh kepercayaan pelanggan, persepsi harga, dan word of mouth. Pengujian hipotesis menunjukkan bahwa persepsi harga dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai t-statistik masing-masing sebesar 5,304 dan 5,638 serta p-value sebesar 0,000. Sementara itu, kepercayaan pelanggan tidak berpengaruh signifikan terhadap keputusan pembelian dengan nilai t-statistik sebesar 0,800 dan p-value 0,424. Hasil uji effect size menunjukkan bahwa word of mouth memiliki pengaruh paling dominan dibandingkan variabel lainnya. Dengan demikian, dapat disimpulkan bahwa keputusan pembelian konsumen pada Nadia Abagas Laundry lebih dipengaruhi oleh persepsi harga dan rekomendasi dari pelanggan lain dibandingkan dengan tingkat kepercayaan pelanggan.
Pengaruh Kualitas Produk, Kemasan dan Persepsi Harga Terhadap Kepuasan Pelanggan Rivana Aurelia Agustina; Meylani Tuti
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 4 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i4.709

Abstract

The purpose of this study is to ascertain how customer happiness with Calf coffee in Indonesia is impacted by product quality, packaging, and price perception. With 209 respondents, the study was carried out quantitatively utilizing a survey method and purposive sampling technique. With the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data The results showed that the three independent variables significantly and positively influenced customer satisfaction. Of the three, packaging had the greatest influence on satisfaction, followed by price perception and product quality. Sensory aspects such as acidity and intensity of taste, visual elements on packaging such as shape, material, and labels, and perceptions of price fairness were shown to contribute to shaping customer experience. Although product quality has the lowest influence compared to other variables, it remains an important factor in customer perception. This study provides important implications for coffee business actors in increasing competitiveness through packaging innovation and pricing strategies. The limitations of the study lie in the focus on a single brand and a certain time period. Further research is recommended to explore more other factors that influence customer satisfaction.
Pengaruh kualitas pelayanan dan promosi terhadap kepuasan pelanggan melalui keputusan pembelian Aniya Sofah; Meylani Tuti
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Populasi dalam penelitian ini adalah pembeli pada warung jamu Mak dengan menggunakan teknik sampling purposive sampling yang diperoleh sampel sejumlah 153 orang. Teknik analisa data yang digunakan yaitu menggunakan SEM (Structual Equation Model) dengan bantuan SmartPLS 3. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima. Artinya bahwa ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan melalui keputusan pembelian. Dan terdapat juga persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Selain itu juga, hasil ini menunjukkan adanya pengaruh kepuasan pelanggan terhadap keputusan pembelian.
PENGARUH E-WOM, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUCT SOMETHINC Adila ramadhani; Meylani Tuti
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of EWOM, Brand Image, Product Quality on purchasing decisions. The population in this study were somethinc skincare users. The sampling technique used was accidental sampling with a total of 161 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The research results show that there is a significant influence of EWOM and Product Quality on purchasing decisions. Meanwhile, the results also show that there is no influence of Brand Image on purchasing decisions.
PENGARUH PERSEPSI HARGA, CITRA MEREK, TERHADAP KEPUTUSAN DAN KEPUASAN PELANGGAN KOPI JAGO Vika Nurul Fajeri; Meylani Tuti
Panorama Nusantara Vol 20 No 2 (2025): Panorama Nusantara
Publisher : Program Studi Manajemen Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i2.2695

Abstract

This study aims to analyze the influence of price perception and brand image on purchasing decisions and their impact on customer satisfaction for Kopi Jago products. This study uses a quantitative approach, data were collected through distributing questionnaires to respondents who have purchased Kopi Jago. The sampling technique used was Accidental Sampling with a total of 255 respondents. The data analysis technique used SEM-PLS through the SmartPLS 3 application. The results of the study indicate that both price perception and brand image have a positive and significant effect on purchasing decisions and customer satisfaction. In addition, purchasing decisions have also been shown to have a significant effect on customer satisfaction. These findings confirm that positive perceptions of price and a strong brand image can increase purchasing decisions and customer satisfaction. Kopi Jago needs to continue to maintain quality, image, and competitive prices to maintain and increase customer satisfaction.
Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention Indriani Putri Asmoro; Meylani Tuti
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.5

Abstract

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice
Co-Authors Abas Tegar Wijaksono Adila ramadhani Aditya Ramdani Adit Anika Marina Sirtis Anisa Dwi Safitri Aniya Sofah Azzahra Shafira Devi Sri Bulan Efendi Toha Erna Siswanti Giyanti Susilowati Indah Febriyanti Indriani Putri Asmoro Iqbal Abdurrahman Naufal Muhammad Hilmi Waliyuddin Nadia Khoirun Nissa Pinkan Rosdayanti Rivana Aurelia Agustina Sisilia Amanda Syahwa Renada Amelia Santoso Tirto Tantri Trisna Rosta Nova Vika Fauzia Vika Nurul Fajeri Wisna