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All Journal Jurnal Kajian Manajemen Bisnis Equilibrium Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EK dan BI JES (Jurnal Ekonomi STIEP) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Marketgram Journal Indonesian Journal of Multidisciplinary on Social and Technology Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Manajemen : Jurnal Ekonomi Jurnal Cendekia Ilmiah Equilibrium Jurnal penelitian Pendidikan dan Ekonomi
Salman Paludi
Universitas ASA Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan, Persepsi Harga dan Promosi terhadap Kepuasan Tamu The Sultan Hotel: Kualitas Pelayanan, Persepsi Harga, Promosi, Kepuasan Tamu Muhammad Syadiaz; Salman Paludi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12173

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan, persepsi harga, dan promosi terhadap kepuasan tamu The Sultan Hotel Jakarta, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif. Populasi penelitian adalah tamu yang pernah menginap di The Sultan Hotel, sedangkan sampel sebanyak 94 responden dipilih menggunakan teknik incidental sampling. Data primer dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan SPSS 25 melalui uji normalitas, heteroskedastisitas, multikolinearitas, linearitas, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa model regresi telah memenuhi asumsi klasik. Secara parsial, kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan tamu dengan nilai t sebesar 4,027 dan signifikansi 0,000. Persepsi harga tidak berpengaruh signifikan dengan nilai t sebesar 1,072 dan signifikansi 0,286, sedangkan promosi juga tidak berpengaruh signifikan dengan nilai t sebesar 0,850 dan signifikansi 0,398. Secara simultan, kualitas pelayanan, persepsi harga, dan promosi berpengaruh signifikan terhadap kepuasan tamu dengan nilai F sebesar 13,393 dan signifikansi 0,000. Nilai koefisien determinasi sebesar 0,309 menunjukkan bahwa ketiga variabel mampu menjelaskan 30,9% variasi kepuasan tamu, sedangkan 69,1% dipengaruhi faktor lain. Temuan ini menegaskan bahwa konsistensi kualitas pelayanan merupakan faktor utama dalam meningkatkan kepuasan tamu, sedangkan strategi harga dan promosi tetap perlu diselaraskan dengan manfaat yang diterima, posisi hotel, dan harapan pelanggan.
PENGARUH PERSEPSI HARGA, BRAND IMAGE DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN Adelia Nur Eksanti; Salman Paludi
EQUILIBRIUM: JURNAL PENELITIAN PENDIDIKAN DAN EKONOMI Vol. 22 No. 2 (2025): Equilibrium: Jurnal Penelitian Pendidikan dan Ekonomi
Publisher : Department of Economic Education, Faculty of Teacher Training and Education, the University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/mkavj910

Abstract

The growing interest in coffee consumption in Indonesia has led to the proliferation of various coffee brands, including Kopi Tuku, which is the focus of this study. This research examines the influence of price perception, brand image, and electronic word of mouth (EWOM) on consumers' purchasing decisions at Kopi Tuku. The study employs a quantitative approach using multiple linear regression statistical method, including t-tests, ANOVA, and regression analysis. Accidental sampling was used to select 126 respondents who were customers of Kopi Tuku between December 2024 and January 2025. Data was collected through questionnaires. Multiple linear regression analysis results indicate that price perception and EWOM significantly impact purchasing decisions, while brand image does not. These findings suggest that Kopi Tuku consumers are susceptible to price and are strongly influenced by recommendations from others. This research provides insights for Kopi Tuku's management to focus on competitive pricing strategies and leverage EWOM platforms. However, strengthening brand image should remain a priority for long-term customer loyalty. This study is expected to contribute to the development of Kopi Tuku's marketing strategy.
Co-Authors Ade Kurniawan Siregar Adelia Nur Eksanti Adhistya Rachma Ahmad Nurholis Alfi Syahrin Alfi Alya Putri Rohali Amelia Rinjani Anis Tyantini Eka Putri Astri Susanti Noor Chastuti Kasanah Dewi Gustiawati Dewi Gustiawati Dinda Robian Dyah Kumala Sari Faris Rifki Abdillah Fatimah Az Zahra Fatma Aprilia Helda Chylia Sianturi Inna Wulan Ningtias Lailatul Mukaromah Laily Rahmawati Laras Deisy Maurelia Lukman Hakim Lukman Nul Hakim Maulana Hasanudin Muhammad Syadiaz Pioka Ardita Rahmah Juwita Salsabila Rahmani Sapnah Rachmawati Setiawan Larosa Siti Nurchorimah Slamet Jumheri vineza cahyani Yuliana Dwi Marwa