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All Journal Jurnal Kajian Manajemen Bisnis Equilibrium Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EK dan BI JES (Jurnal Ekonomi STIEP) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research Marketgram Journal Indonesian Journal of Multidisciplinary on Social and Technology Human Capital Development Panorama Nusantara Manajemen : Jurnal Ekonomi Jurnal Cendekia Ilmiah
Salman Paludi
Universitas ASA Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI RESTORAN UCCELLO Dyah Kumala Sari; Salman Paludi
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aimed to determine and analyze the influence of service quality, product quality, and promotion on customers satisfaction in Uccello Restaurant. The population in this research are customers of Uccello Restaurant from April to August 2019. The sampling technique used non probability sampling, with purposive sampling method to determine 100 respondent. The data collection by accidental technique using the questionnaire that has been tested for validation and reliability. The analytical method used the Clasic test, before Multiple Linear Regresion by SPSS 20. The 100 respondents as a tool, followed by F, t, Correlation and Determination Test. The results of this study prove that partially, the variable service quality has significantly effect on customers satisfaction, the variable product quality has significanly effect on customers satisfaction, and the variable promotions has significanly effect on customers satisfaction. Therefore, variables service quality, product quality and promotion simultaneously affect to customers satisfaction.
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA TOKO BEAU MY BEAUTY SHOP DI DADAP SUKMAJAYA Dinda Robian; Salman Paludi
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze how much influence the promotion, quality of service, and location to customer satisfaction in BEAU My Beauty Shop Dadap Sukmajaya. Population in this study people from customers BEAU My Beauty Shop Dadap Sukmajaya in May until July 2019 and Samples in this study100 respondents. Sampling method used is Purposive sampling Method. Analysis tools using multiple regression analysis. Based on the analysis, it can be concluded that, there is a real effect of promotion variables to the customer satisfaction with a contribution of 4,67%, There is a real influence of quality of service variable to customer satisfaction with contribution equal to 9,13%, There is a real influence of location variable to customer satisfaction with contribution equal to 20,17%. The independent variables, Simultaneously, have significantly influenced customer satisfaction by 41,74%.
Pengaruh Lokasi, Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian di Toko Daging Nusantara Kranggan Amelia Rinjani; Salman Paludi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 1: Desember 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i1.1916

Abstract

The purpose of this study to examine how the influence of location, price perception and brand image on consumer purchasing decisions at Toko Daging Nusantara Kranggan. This survey was conducted on consumers who purchased Toko Daging Nusantara products during April-May 2023. In this study using quantitative methods. The primary data of this study was collected through questionnaires using the accidential sampling method, with a total of 100 respondents. The collected data is then tested for validity and reliability. Data analysis involved multiple linear regression analysis, correlation coefficients and determination coefficients using SPSS software version 25. The findings of this study show that price perception and brand image have a partial influence on purchasing decisions. However, locations have no partial influence on purchasing decisions. Overall, the study's findings suggest that these three variables simultaneously influence purchasing decision.
Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Kepuasan Pelanggan di De’ Margo Restaurant The Margo Hotel Depok Faris Rifki Abdillah; Salman Paludi
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1926

Abstract

The objective of this study is to investigate how product quality, promotion, and price perceptions impact customer satisfaction at de' MARGO Restaurant in The Margo Hotel Depok. The research was conducted during February to March 2023, and a quantitative method using primary data was employed. The sample consisted of 100 respondents, selected randomly through an accidental sampling method, who had purchased products from the restaurant. Only customers who had visited the restaurant at least twice were included in the data collection process, which involved filling out a questionnaire. The validity and reliability of the collected data were assessed through tests. IBM SPSS 26 software was used to perform multiple linear regression analysis, along with correlation coefficient and determination analysis. The results indicate that product quality has a partial impact on customer satisfaction, whereas promotion and price perceptions do not have a partial impact. However, when considered collectively, product quality, promotion, and price perceptions do have an influence on customer satisfaction.
Pengaruh Kualitas Produk, Sosial Media Marketing Dan Store Atmosphere Terhadap Minat Beli Kembali Alya Putri Rohali; Salman Paludi
Manajemen: Jurnal Ekonomi USI Vol 6 No 3 (2024): Manajemen : Jurnal Ekonomi Vol 6 No 3 November 2024
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/x7jdm487

Abstract

Tujuan penelitian ini adalah untuk meneliti dan memahami dampak dari pengaruh kualitas produk, sosial media marketing, dan store atmosphere terhadap minat pembelian konsumen di Kopi Nako. Survei ini dilakukan pada pelanggan yang membeli produk kopi nako pada bulan November-Desember 2023. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data primer melalui kuesioner dengan sampel sebanyak 100 responden yang dipilih secara kebetulan, termasuk pelanggan yang telah berkunjung minimal 2 kali. Analisis dilakukan menggunakan regresi linear berganda. Validitas dan reabilitas data dikonfimasi melalui uji yang sesuai. Analisis data dilakukan menggunakan perangkat lunak IBM SPSS 26, dengan tahapan analisis koefisien korelasi dan determinasi. Hasil penelitian menunjukkan bahwa kualitas produk, sosial media marketing dan store atmosphere memiliki dampak positif dan signifikan terhadap minat beli kembali konsumen, baik secara individu maupun secara keseluruhan
Pengaruh Kualitas Produk,Persepsi Harga dan Citra Merek terhadap Keputusan Pembelian di Flash Coffee Indonesia Setiawan Larosa; Salman Paludi
Manajemen: Jurnal Ekonomi USI Vol 7 No 1 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/vga6r922

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh kualitas produk, persepsi harga, dan citra merek terhadap keputusan pembelian konsumen di Flash Coffee Green Terrace. Dalam penelitian ini, populasi yang dijadikan objek adalah para pengunjung Flash Coffee Green Terrace. Proses analisis dilakukan dengan menerapkan uji asumsi klasik dan regresi linier berganda menggunakan bantuan perangkat lunak SPSS versi 24. Dari 100 sample yang di ambil secara accidental sampling menunjukkan bahwa secara parsial kualitas produk, persepsi harga, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, ketiga variabel tersebut memberikan kontribusi yang signifikan dalam membentuk keputusan pembelian di lokasi penelitian
Pengaruh Media Sosial, Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Di Richeese Factory Kramat Jati Laras Deisy Maurelia; Salman Paludi
Jurnal Ekonomi STIEP Vol. 11 No. 1 (2026): Jurnal Ekonomi STIEP (JES)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v11i1.676

Abstract

The purpose of this study is to identify and analyze the influence of social media, price perception, and product quality on consumer purchasing decisions at Richeese Factory Kramat Jati. The research method used is a quantitative method with accidental sampling techniques. Data collection was conducted through a questionnaire distributed to 100 respondents who are Richeese Factory consumers. The research data were analyzed using SPSS version 25 with multiple linear regression analysis techniques. The results of the study show that social media has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decisions, and product quality has a positive and significant effect on purchasing decisions. Simultaneously, social media, price perception, and product quality have a positive and significant effect on consumer purchasing decisions at Richeese Factory Kramat Jati.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, SOSIAL MEDIA MARKETING, TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MINUMAN HAUS Lukman Hakim; Salman Paludi
Panorama Nusantara Vol 21 No 1 (2026): Panorama Nusantara: Jurnal Multidisiplin
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v21i1.2767

Abstract

Keputusan pelanggan untuk membeli minuman Haus dipengaruhi oleh pemasaran media sosial, persepsi harga, dan kualitas produk. Melalui survey yang telah dilakukan, penelitian kuantitatif ini mengumpulkan data dari 100 responden. Data tersebut dianalisis menggunakan regresi linier berganda yang dijalankan dengan SPSS. Kualitas produk, bagaimana pelanggan melihat harga, dan keberhasilan inisiatif pemasaran media sosial dalam memengaruhi pembelian mereka semuanya berhubungan positif dan signifikan secara statistik. Keputusan pembelian dipengaruhi secara signifikan oleh masing-masing dari tiga faktor independen tersebut. Jika semuanya berjalan sesuai rencana, studi ini akan membantu perusahaan meningkatkan kualitas produk dan kampanye iklannya.
Analisis Kualitas Produk, Kualitas Pelayanan, dan Suasana Terhadap Kepuasan Pelanggan Kedai Kopi Semangat Bekasi Adhistya Rachma; Salman Paludi
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 2 (2026): Maret - Juni
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i2.11366

Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang mempengaruhi kepuasan pelanggan dalam melakukan pembelian pada Kedai Kopi Semangat di Bekasi Timur. Pengambilan data penelitian dilakukan pada bulan Februari 2026 sampai Mei 2026 di Kedai Kopi Semangat. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan sampel berjumlah 150 orang. Analisis data menggunakan analisis regresi linear berganda dengan SPSS versi 27. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan suasana berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Sementara itu, kualitas produk tidak berpengaruh signifikan secara parsial terhadap kepuasan pelanggan. Kualitas produk, kualitas pelayanan, dan suasana secara simultan (bersama – sama) berpengaruh signifikan terhadap kepuasan pelanggan.
Co-Authors Adhistya Rachma Ahmad Nurholis Alya Putri Rohali Amelia Rinjani Anis Tyantini Eka Putri Astri Susanti Noor Chastuti Kasanah Dewi Gustiawati Dewi Gustiawati Dinda Robian Dyah Kumala Sari Faris Rifki Abdillah Fatimah Az Zahra Helda Chylia Sianturi Inna Wulan Ningtias Lailatul Mukaromah Laily Rahmawati Laras Deisy Maurelia Lukman Hakim Lukman Nul Hakim Maulana Hasanudin Rahmah Juwita Setiawan Larosa Siti Nurchorimah Slamet Jumheri