Article Per Year (5 Year)
p-Index From 2021 - 2026
1.084
P-Index
This Author published in this journals
All Journal Jurnal Sosial dan Sains Cross-border JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Salome: Multidisipliner Keilmuan HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis
Roels Ni Made Sri Puspadewi
Fakultas Ilmu Sosial Dan Humaniora Program Studi Hospitality Dan Pariwisata Universitas Bunda Mulia, Indonesia
Religion Humanities Astronomy Computer Science & IT Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Cross-border

 1 
ANALISIS PENGARUH SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN DI KITCHEN YARD RESTO HOTEL MERCURE TANGERANG BSD CITY Maria Vermilia Berinthia; Roels Ni Made Sri Puspadewi
Cross-border Vol. 6 No. 2 (2023): JULI-DESEMBER
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether servicescape has an influence on consumers purchase decision at Kitchen Yard Mercure Hotel Tangerang, BSD City. The researcher was conducted this research by using descriptive quantitative research methods. Data obtained from the results of distributing questionnaires conducted online by using google form to 100 respondents. The questionnaire consisted of 28 statements with a Likert scale type. The results of the questionnaire were processed using a tool in the form of SPSS version 25. The results of this research are the majority of woman aged 18 – 24 years. Based on the validity and reliability test of all the statements are valid and reliable. Servicescape can explain 70,5% of the Purchase Decision variables, while other 29,5% are influenced by other variables not explained in this study. Based on a simple linear regression test, the regression coefficient X shows the number 1,260 therefore every 1% addition to servicescape, the purchase decision will increase 1,260. The results of the T test, it can be seen that the variable of servicescape have a positive and significant effect on purchase decision. Based on the results of this study, suggestions for Kitchen Yard Mercure Hotel Tangerang, BSD City is that it can expand the arrangement of existing restaurant facilities to improve the convenience of consumers in making purchases and in their interactions with employees.
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI TOA BAJA KITCHEN & COFFEE CIREBON Celine Celine; Roels Ni Made Sri Puspadewi
Cross-border Vol. 6 No. 2 (2023): JULI-DESEMBER
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Toa Baja Kitchen & Coffee as a restaurant in the Cirebon area, is able to attract many customers on weekdays and holidays. With so many customers coming, it will raise the question "Does Toa Baja already have a good store atmosphere?" and "Is the purchase decision increased because there is influence from the store atmosphere?". This research was conducted with the aim of knowing whether store atmosphere has an influence on purchasing decisions at Toa Baja Kitchen & Coffee Cirebon. Researchers conducted this research using quantitative descriptive research methods. The data in this study were obtained from the results of distributing questionnaires which were carried out offline or directly distributed at the Toa Baja Kitchen & Coffee Cirebon location, by distributing them to 103 respondents. The questionnaire distributed consisted of 38 statements with a Likert scale type. The results of the questionnaire were then processed with a tool in the form of SPSS version 27. The results of the research that have been obtained are that the majority of respondents are women with an age range of 20-25 years and have the most status, namely private employees. Based on validity and reliability tests, all statements used are valid and reliable. Store atmosphere can influence 64% of the purchasing decision variable at Toa Baja Kitchen & Coffee Cirebon, and others are influenced by other factors not explained in this study. Based on the simple linear regression test, the regression coefficient X shows the number 0.304, therefore for every 1% addition to the store atmosphere, the purchase decision will increase by 0.304. Through the results of the T test it can be seen that the variable store atmosphere influences purchasing decisions. Based on the results of this study, the suggestion for Toa Baja Kitchen & Coffee Cirebon is to develop a store atmosphere in terms of Exterior, General Interior and Store Layout to improve purchasing decisions at Toa Baja Kitchen & Coffee.
Co-Authors Celine Celine Devi Pudarika Jane Cristie Magdalena Merry Andany Maria Vermilia Berinthia Nathania Ekafitri Patricia Ayudia Agriffina Br Sembiring