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All Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Silviana Purwanti
Universitas Mulawarman Samarinda
Computer Science & IT

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MOTIF PENGGUNAAN APLIKASI TIKTOK PADA MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI ANGKATAN 2019 UNIVERSITAS MULAWARMAN Nazrah Kamilah; Silviana Purwanti
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.311

Abstract

Technological capabilities in the current era are very advanced as a result of the times. One form of technological development that is currently widely used by all groups including students is the TikTok application. This study aims to determine how the motives for using the TikTok application in students of the Communication Science Study Program Class of 2019, Mulawarman University. This research uses a qualitative method with a phenomenological approach and uses the Uses and Gratification theory. The techniques used in collecting data are observation, interviews, and documentation. There are three informants obtained through purposive sampling technique. Data processing in this study used data analysis techniques from Matthew B. Miles and Michael Huberman. Based on the results of the study, the motives that encourage the use of the TikTok application by students of the Mulawarman University Communication Science study program are relevant to the theory of media use motives expressed by McQuail, that there are four motives that become the reasons and encouragement of students choosing to use the TikTok application, namely diversion motives, personal relationship motives, personal identity motives, and surveillance motives. With the results showing that the dominant motive for using the TikTok application is as a diversionary motive related to the desire to escape from daily problems, release work fatigue, and the desire to seek entertainment or diversion.
STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA SAMARINDA MELALUI MEDIA INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN Farhan Fawwaz; Silviana Purwanti; Fareis Althalets
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.347

Abstract

Kopi Janji Jiwa builds a commitment to serving quality drinks by increasing marketing through product promotions on social media such as Instagram. Through Instagram Kopi Janji Jiwa creates photo and video content on Instagram media, to attract consumers' attention and be able to send messages that will be conveyed to consumers. The purpose of this study was to determine the marketing communication strategy of Kopi Janji Jiwa Samarinda through Instagram to increase consumer buying interest. The research method uses descriptive qualitative. The key informant is the manager at Kopi Janji Jiwa in Samarinda and the characteristics of the informant are the consumers at Kopi Janji Jiwa in Samarinda. Qualitative data analysis used the Miles and Hubermann techniques. The results of the marketing communication strategy research implemented by Kopi Janji Jiwa Samarinda through Instagram social media are appropriate with several things to support marketing in accordance with the planned objectives. The marketing communication strategy consists of several elements, namely the use of marketing mix theory, namely 4P (product, price, promotion, place), which has been well implemented by Kopi Janji Jiwa Samarinda. The factors that influence the increase in consumer buying interest in the products sold by Kopi Janji Jiwa Samarinda are due to the quality of the products sold by Kopi Janji Jiwa are not careless products but products that are directly selected by people who are professionals in coffee matters and the large selection of products offered so consumers can choose according to their wishes.
Co-Authors Althalets, Fareis Farhan Fawwaz Nazrah Kamilah