Garuda - Garba Rujukan Digital

PESAN KOMUNIKASI DALAM MEMBANGUN PERILAKU RAMAH LINGKUNGAN (Studi Kasus pada Komunitas Pulo Geulis di Kota Bogor) Megafirmawanti Lasinta; Yoenita Jayadisastra; Hartina Batoa
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol 1, No 3 (2022): Edisi Juli 2022
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v1i3.28000

Messages in a communication process can influence a person in making decisions, whether or not to perform certain behaviors. One of the important things to study is how the community treats their environment. This study aims to analyze how the use of message frames in building an environmentally friendly community and how the level of environmentally friendly behavior in the community. The location of this research is in a densely populated communities in the city of Bogor, namely Pulo Geulis which is located in the middle of the Ciliwung river. Data collection and analysis has been carried out since 2019 using a research instrument in the form of a questionnaire. The results showed that the types of message frames used in building environmentally friendly behavior were benefit messages, risk messages, and technical messages. The level of environmentally friendly behavior of Pulo Geulis residents is at the level of "environmentally friendly enough" at a percentage of 81%.

PENGARUH PERILAKU KOMUNIKASI PETANI TERHADAP PENGENDALIAN HAMA DAN PENYAKIT PADI SAWAH DI DESA PANGAN JAYA KECAMATAN LAINEA KABUPATEN KONAWE SELATAN Linda; Ima Astuty Wunawarsih; Megafirmawanti Lasinta
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 2 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i2.15

This study aims to determine the communication behavior of farmers and control of pests and diseases in paddy rice plants and their influence. The population in the study was all wet-rice farmers in Pangan Jaya Village, Lainea Sub-district, South Konawe Regency, which had 350 farmers. The research sample was determined as much as 10% of the population, so the sample in this study amounted to 35 people. The sample was taken using Simple Random Sampling (simple random sampling). Data collection methods use survey techniques, interviews, and documentation by utilizing research media in questionnaires. The research used a quantitative approach in its completion. Data were analyzed using descriptive analysis with the help of class interval formula and simple linear regression analysis. The results showed that the communication behavior of rice paddy farmers for information seeking, contact with extension workers, and exposure to mass media had been in the high category. This can be seen in farmers' knowledge, attitudes, and skills, each in the high category. Chemical pest and disease control carried out by wetland rice farmers is in the high category. The communication behavior of wetland rice farmers has a positive and significant effect on chemical pest and disease control.

DAMPAK INOVASI DAN PEMANFAATAN MEDIA SOSIAL TERHADAP KINERJA UMKM KOPI TOLAKI DI DESA TRIDANA MULYA KECAMATAN LANDONO KABUPATEN KONAWE SELATAN Nurpadila Nurpadila; Iskandar Zainudin Rela; Megafirmawanti Lasinta; Dian Agustin
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 4 No. 2 (2024)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v4i2.27

This study aims to ascertain the role of innovation and the utilisation of social media, and its impact on the performance of Tolaki Coffee MSMEs in Tridana Mulya Village. The informants for this study were selected using the purposive method, with the inclusion criteria being that the informants must be owners and employees of the aforementioned MSMEs. This resulted in a total of six informants being included in the study. This research employs a qualitative methodology. Data were collected through observation, in-depth interviews, and document analysis with the assistance of an interview guide. The research will concentrate on the function of innovation, the role of social media, and the performance of MSMEs. The data analysis employs a descriptive qualitative approach, with reference to the Miles & Huberman model. This includes the processes of data reduction, data presentation, and conclusion drawing or data verification. The findings indicate that the innovations implemented in Tolaki Coffee MSMEs possess competitive advantages, facilitate business growth, enable adaptation to changes, such as conducting market and industry research to comprehend the latest technological developments in the coffee industry, and enhance customer satisfaction. The use of social media to enhance the performance of MSMEs can be observed in the context of products, promotional activities, locations, and pricing. The function of innovation in improving the performance and productivity of coffee MSMEs is to offer distinctive product features, such as the introduction of new flavor variants, innovative serving methods, or appealing packaging, with the objective of attracting new customers. Concurrently, the role of social media is to increase product visibility and sales by leveraging social media platforms that align with the characteristics of the target market.

PEMANFAATAN MEDIA SOSIAL FACEBOOK PADA PENDAPATAN PERTANIAN JAGUNG DI DESA LAIBA KECAMATAN PARIGI KABUPATEN MUNA Ade Graeni; Ima Astuty Wunawarsih; Megafirmawanti Lasinta
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 5 No. 3 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v5i3.74

Social media has emerged as a significant conduit for the dissemination of information, with implications for the dissemination of information regarding corn production in Muna Regency. Corn in this region holds considerable potential as a strategic commodity, yet it is subject to variability in production, inadequate farming efficiency, and the challenges posed by unstable prices. Notwithstanding these challenges, cultivation and marketing opportunities for corn in Muna Regency remain promising. The objective of this study is to ascertain the utilization of Facebook social media during the corn cultivation process and to determine the income of corn farmers in Laiba Village, Parigi District, Muna Regency. The population under study comprised 102 corn farmers residing in Laiba Village. The sampling technique employed a simple random sampling method, yielding a sample of 30 respondents. The study's primary focus was on the following variables: farmer characteristics, utilization of Facebook social media, and income levels of corn farmers. The analysis was conducted using descriptive statistical analysis and income formulas. The findings indicated that the utilization of Facebook as a resource for information concerning cultivation and marketing endeavors was classified within the high category. Furthermore, the income level of corn farmers was found to be notably high. The capacity of farmers to access and utilize social media, particularly Facebook, has been identified as a strategic factor in the development and implementation of farming development strategies that are more conducive to optimal outcomes. These strategies have been shown to positively impact farmers' income.

HUBUNGAN KOMPETENSI TERHADAP PRODUKTIVITAS KERJA NELAYAN DI KELURAHAN LAKOLOGOU KECAMATAN KOKALUKUNA KOTA BAUBAU Muhirin Muhirin; Usman Rianse; Megafirmawanti Lasinta
JURNAL ILMIAH PENYULUHAN DAN PENGEMBANGAN MASYARAKAT Vol. 5 No. 3 (2025)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jippm.v5i3.123

The considerable potential inherent in Indonesia's fisheries sector, bolstered by its abundant marine resources, has not been met by a commensurate enhancement in the productivity of fishermen. This underperformance can be primarily attributed to the limited competencies exhibited by fishermen, characterized by a paucity of knowledge, skills, and attitudes. A case in point is the traditional fishermen in Lakologou Village, Baubau City, who continue to grapple with challenges related to nature, technology, and catch management. The objective of this study is to ascertain the correlation between competence and work productivity among fishermen in Lakologou Village. The research population consisted of fishermen who use motorboats in Lakologou Village, with a total of 26 respondents. The research sample was determined using the census method. The data were collected through a combination of interviews, documentation, and surveys administered via a questionnaire. The research variables were subsequently divided into two categories: fisherman competency and fisherman productivity. Quantitative statistical analysis was utilized in this study. The results indicated that the competence of fishermen in Lakologou Village was in the good category, reflecting their ability to adequately master knowledge, skills, and work attitudes in fishing activities. The productivity of fishermen was also notably high, as evidenced by their capacity to achieve optimal catches, maintain the quality of marine products, and demonstrate work efficiency in the field. A correlation analysis reveals a robust and statistically significant relationship between the competence of fishermen and their work productivity. This indicates that an enhancement in competence leads to a direct increase in productivity. This finding underscores the significance of enhancing the capabilities of coastal human resources through training programs and the transfer of technological expertise. These measures are instrumental in enhancing the competitiveness and sustainability of the fisheries sector.

HUBUNGAN KOMUNIKASI PEMASARAN DENGAN PRODUKTIVITAS USAHA TANAMAN HIAS DI KECEMATAN KADIA KOTA KENDARI Widya Astuti; Ima Astuty Wunawarsih; Megafirmawanti Lasinta
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.20

The development of the agricultural sector, particularly the ornamental plant subsector, has been identified as a significant economic opportunity. However, in the context of a competitive market, the success and productivity of businesses, particularly those operating on a micro, small, and medium scale, are influenced by a multitude of factors beyond mere technical production. The efficacy of marketing communication emerges as a pivotal element, as it has the potential to enhance business competitiveness and performance. The objective of this study is to examine the correlation between marketing communication and the productivity of ornamental plant businesses in Kadia District, Kendari City. The present study employs a quantitative approach, utilizing a descriptive-correlational research design. The research population consists of all ornamental plant traders operating in the promotion and sales locations of Kadia District agricultural products, totaling eight individuals. The census method was employed as the sampling technique, while data collection techniques included interviews, surveys, and documentation. The study's focal point was the examination of the relationship between marketing communication and ornamental plant business productivity. The data analysis in this study was conducted quantitatively. The results indicated that the marketing communications of ornamental plant traders in Kadia District, Kendari City, were classified as "good," while their business productivity was categorized as "very good." A subsequent Spearman's rank correlation analysis revealed a positive and significant relationship between marketing communication and business productivity, with a correlation coefficient of 0.586 (p < 0.05). This coefficient is classified as moderate. The optimization of direct marketing, interactive marketing, and promotional activities contributes to improving the efficiency, effectiveness, and quality of the business. The enhancement of marketing communication strategies constitutes a pivotal element in the augmentation of productivity and competitiveness among ornamental plant enterprises, accomplished in a sustainable manner.

HUBUNGAN PERILAKU KOMUNIKASI PETANI DENGAN KINERJA USAHATANI HIDROPONIK DI KOTA KENDARI Iksul Iksul; Salahuddin Salahuddin; Megafirmawanti Lasinta
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 2 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i2.62

The expanding population and constrained agricultural land in Kendari City have catalysed the adoption of hydroponics as a solution for urban agriculture. Nevertheless, its efficacy remains suboptimal, underscoring the necessity for a study that explores the pivotal role of farmers' communication behaviour in facilitating innovation adoption and enhancing agricultural performance. The present study aims to analyse the relationship between farmers' communication behaviour and hydroponic farm performance. The research approach employs a quantitative method with a survey design. The population under scrutiny in this study consists of all hydroponic farmers in Kendari City, totalling 17 individuals. The data was collected through a census. The data collection techniques employed in this study encompassed various methods, including surveys, interviews, literature reviews, and documentation. The survey method was utilised as the primary technique for the collection of quantitative data from respondents via a structured questionnaire. The research variables were farmers' communication behaviour and hydroponic farming performance. The data analysis techniques employed in this study encompassed quantitative descriptive analysis and inferential analysis. The findings suggest that hydroponic farmers exhibit high levels of communication behaviour, particularly in terms of knowledge, intensity, and skills, which contribute significantly to farm performance categorised as "very good" in terms of quantity, quality, and timeliness. Correlation analysis indicates a positive and very strong relationship between communication behaviour and farm performance (ρ = 0.912; Sig. = 0.000), suggesting that an enhancement in farmers' communication behaviour is indicative of an optimal hydroponic farm performance. In the context of urban hydroponic agriculture, communication behaviour is no longer merely a supporting variable in the diffusion of innovation; rather, it is a primary determinant that integrates technical, managerial and market adaptation aspects to comprehensively enhance farm performance and sustainability.

ANALISIS FAKTOR INTERNAL DAN EKTERNAL YANG MEMPERNGARUHI KAPASITAS UMKM KULINER DI KOTA KENDARI: STUDI KASUS UMKM BAWANG GORENG TUNGGALA Jhon Labo; Iskandar Zainuddin Rela; Megafirmawanti Lasinta
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 3 (2026): In Press July 2026
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i3.68

The capacity of Micro, Small, and Medium Enterprises (MSMEs) is a critical factor that determines a business's ability to manage resources, enhance competitiveness, and maintain business sustainability amid an increasingly dynamic business environment. The development of MSME capacity is influenced by a combination of internal and external factors. The present study aims to analyse the internal and external factors affecting the capacity of culinary MSMEs in Kendari City, using the Tunggala Fried Onion MSME as a case study. The research employs a qualitative approach, adopting a case study design. The present study involved a total of 20 informants, consisting of one key informant and 19 primary informants. The selection of these informants was conducted using purposive sampling. The data were collected through a variety of methods, including observation, in-depth interviews, documentation, and a comprehensive literature review. The analysis was conducted using the Miles and Huberman interactive model, which includes data collection, data reduction, data presentation, and drawing conclusions. The validity of the data was established through the implementation of source triangulation and methodological triangulation. The research results indicate that the capacity of the Tunggala Fried Onion SME is classified as developed and adaptive, as demonstrated by the business’s ability to maintain sustainability for more than eight years, improve production quality and quantity, expand its marketing network, adopt digital technology, and build institutional networks that support business development. Internal factors influencing the SME’s capacity include human resources, financial management, production systems, and marketing. The human resources possess good production experience and skills, although they still face limitations in digital literacy. Structured financial management, standardized production processes, and marketing strategies that combine conventional and digital marketing further strengthen the business’s capacity. Meanwhile, external factors influencing the capacity of MSMEs include technology, government support, socioeconomic conditions, and the role of supporting institutions. The use of production technology and marketing digitization improves efficiency and market access, while government support, conducive socioeconomic conditions, and assistance from relevant institutions contribute to strengthening business capacity. Enhancing the capacity of MSMEs requires synergy between internal and external factors to support the sustainability and competitiveness of businesses over the long term.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search