Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS)
Hongky Dyrgo
STIE Eben Haezar Manado
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Building Online Marketing and Digital Branding in The Middle of The COVID-19 Pandemic Hongky Dyrgo
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4130

Abstract

One of the impacts of the COVID-19 pandemic is the decline in business and the economy. Thus, marketers and entrepreneurs must find alternative solutions to market their products or services to consumers. Optimizing business people's online marketing and digital branding as a means of communication with their target consumers Matter This is certainly a very effective choice during this pandemic. Research objectives in articles here are two. 1) analyze online marketing and digital branding. 2) Describe marketing online and digital branding in the midst of the COVID-19 pandemic. This type of research is based on research references whose data retrieval is oriented toward several appropriate references. Focus This research is to build online marketing and digital branding in the midst of the COVID-19 pandemic. 19. The validity of the data in this article is based on various sources and an extended period of time. The data analysis technique used in this article is the constant comparison method. The results of the research in this article are twofold. 1) Online and digital marketing analysis and branding 2) Describe online marketing and digital branding in the midst of the COVID-19 pandemic.
Effect Digital Marketing and Influencer Endorsment of the Decission of the Purchase of Products Scarlett Whitening (Case Study the Students STIE Eben Haezer Manado) Rondonuwu, Theressa; Dyrgo, Hongky; Mumu, Sweetly
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.11058

Abstract

In the digital age, technology affects all aspects of life, including marketing. The digital age gives marketers a new perspective and makes it easier to learn about consumer-friendly products, brands, strategies and services. Digitalization enables personal communication and reaches large groups of consumers. It helps with online advertising, video sharing, mobile phones, web apps and online services. This research investigates the impact of digital marketing and influencer endorsement on the acquisition of Scarlett Whitening products. The analysis use multiple linear regression. Digital marketing exerts minimal influence on consumer purchasing decisions for Scarlett Whitening, as other factors, including unsuitable products and strategies, must be taken into account. Conversely, influencer endorsement significantly impacts consumer awareness, as testimonials from influencers effectively convey that Scarlett Whitening is the superior product.
Co-Authors Rondonuwu, Theressa Sweetly Mumu