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Journal : Jurnal Desain

The A.I. generated images in Indonesia's 2024 presidential election Darmawan, Andreas James; Utomo, Samuel Rihi Hadi; Yoo, Minhyuk; Gea, Lina Kurniawati
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.23366

Abstract

National elections are the most important event in the democratic life of Indonesian. The 2024 national election will determine the future of the political and social path. Along with this, artificial intelligence (A.I.) technology has been able to create attractive images, this phenomenon has also entered the democratic party for the President and Vice President election of Indonesia in 2024. This research investigates the attractiveness of images, which are created by artificial intelligence (A.I.) to one of candidates for President and Vice President of Indonesia period 2024 - 2029. This research focuses on how branding practices work through political advertising by using artificial intelligence (A.I.) to create images that influence public perception and opinion; about candidates and political parties using visual and comparative analysis techniques. The method in this research uses descriptive qualitative; by analyzing literary sources, interviewing potential voters, and processing them within the scope of scientific studies of visual communication design. The research results show that images created by artificial intelligence (A.I.) have a strong visual appeal, thereby influencing potential voters in determining a particular candidate or political party. The research is expected to provide new insight into the role of visualization using artificial intelligence (A.I.) technology to attract sympathy politely and ethically, create a beautiful image, and influence the formation of public opinion in determining choices.
UI flat design and skeuomorphism mediation with neumorphism (material design) Darmawan, Andreas James; Sentani, Elizabeth Jessica; Carera, Adela; Gerungan, Clarissa Fidelya; Gultom, Dina Agustina Lestari
Jurnal Desain Vol 12, No 3 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i3.28147

Abstract

This study discusses the mediation between Skeuomorphism and Flat Design through the Neumorphism or Material Design approach in interface design or user interface (UI). Skeuomorphism UI is known to present user nostalgia with realistic visuals that maintain the correlation of real objects, but often loads the performance of handheld devices. In contrast, Flat Design UI offers memory efficiency through minimalist images with flat color blocks, but tends to disappoint and confuse users. Neumorphism UI emerges as a solution that combines the advantages of both, creating visuals that still resemble real objects but are lighter, presenting a minimalist realistic feel. This study uses a qualitative method with a descriptive approach, data collection through purposive sampling, literature studies and interface design observations. The results of the study are expected to contribute as learning materials in introducing, using, and creating better interface designs, both in terms of aesthetics and functionality. By understanding the role of Neumorphism UI as a mediator between visual nostalgia and efficiency of use, interface designers are expected to be able to present an optimal, innovative, and relevant user experience (UX) with technological developments.