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All Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Journal of Applied Management Studies Imagine Global Art Creativity Conference
Andreas James Darmawan
Universitas Internasional Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE: Studi Kasus Pada Pengguna Marketplace Shopeee di Kota Denpasar, Bali Anita Heptariza; Ni Komang Prasiani; Andreas James Darmawan
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.76

Abstract

This study aims to determine 1) the effect of trust on purchasing decisions on the Shopee marketplace, 2) the effect of product quality on purchasing decisions on the Shopee marketplace, 3) the effect of trust and product quality simultaneously on purchasing decisions on the Shopee marketplace. The data collection technique used in this study was a questionnaire using a 5-point Likert scale. The analysis model is multiple regression analysis, partial test (t test statistic), and simultaneous significance test. The results showed that the value of Sig. for the effect of X1 on Y partially is 0.000 <0.05 and the value of t count is 7.503 > t table 1.998, then there is a positive and significant influence of X1 on Y. Sig. for the effect of X2 on Y partially is 0.118 <0.05 and the t value is -1.586 > t table 1.998, then there is a negative and significant effect of X2 on Y. The significance value for the simultaneous effects of X1 and X2 simultaneously on Y is 0.000 < 0.05 and the calculated F value is 215.6 > F table 3.13 so that H3 is accepted, which means that there is a positive and significant influence X1 and X2 on Y
Unveiling the aesthetic connection: Balinese wayang characters and the 'prodigal son' bible story Andreas James Darmawan; I Nyoman Sedana; Martinus Dwi Marianto
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 18, No 1 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i1.4674

Abstract

The Prodigal Son, a well-known biblical parable cherished by children, has never been depicted using Balinese wayang, presenting an opportunity for cultural enrichment. This research aims to select appropriate Balinese wayang characters for the Bible story "The Lost Child." The motivation behind this study is to bridge the gap between the western visual style often associated with biblical depictions and the captivating Balinese wayang tradition, rekindling children's interest and appreciation for the narrative. The qualitative research method utilizes Thomas Aquinas' Christian theoretical literature and Balinese aesthetic theory, complemented by interviews and FGDs with fellow Doctoral students. The findings yield a deep correlation between the aesthetic theories, laying the foundation for selecting wayang characters. Wayang Tualen represents the father's kind traits, while Merdah embodies the adventurous youngest son. Sangut portrays the passionate firstborn, Cenk and Blonk represent dynamic and critical aspects, and Delem embodies arrogance and cunning. The research discussions enrich the study's scope, contributing to Balinese cultural preservation and its fusion with global characterizations. This artistic amalgamation fosters cross-cultural appreciation and artistic regeneration among younger generations with both the characters in the story and the characters in the Balinese wayang.
REDESAIN KEMASAN MADU TRIGONA DAN KREASI KORAN BEKAS UNTUK RESTORASI EKONOMI UMKM BALI Andreas James Darmawan
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5624

Abstract

An effort and enthusiasm for the Balinese economy to revive after the pandemic, where the Ministry of Tourism and Creative Economy provided packaging design assistance for Micro, Small and Medium Enterprises (MSMEs) in Tenganan Village and Carangsari Village, Bali. The urgency of this research is to respond to the problem raised by the Visual Communication Design Study Program Association (Asprodi) which is improving packaging design in the 8th batch of Packaging Design Surgery (BEDAKAN) program. This research focuses on two MSME products; packaging design for Trigona Honey "Kele-Kele" and packaging design for Used Newspaper creations "Tirta Nadi". The method used is descriptive qualitative in nature, by collecting data based on direct discussions by representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and the Association of Indonesian Industrial Product Designers (ADPII); offline and online interviews with related MSME entrepreneurs, followed by the process of making the initial stage of the packaging design, which eventually enters the packaging design finalization stage. This research resulted in a new packaging design for UMKM Madu Trigona "Kele-Kele" and the Creation of Used Newspapers "Tirta Nadi. Keywords: Packaging Design, Trigona Honey, Used Newspaper Creations
TREND FORECASTING EKSTERNAL MARKETING PADA MARKETPLACE 2023 Anita Heptariza; Andreas James Darmawan; I Made Satrya Ramayu; Ni Komang Prasiani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 3 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i3.748

Abstract

This research aims as an external marketing tool based on a digital platform-based facility to support multi-user e-commerce, owners and intermediaries. By looking at the development of the trend until the end of this year, the research team aims to provide an overview; direction and the possibility of the hectic trend of moving external marketing strategies or supporting online trade in 2023. The research team's method uses 3T analysis, namely: transpire, trend, and technology; all carried out qualitatively from the literature on the determination of subsequent predictions. The results of the research team are in the form of a new 2023 trend pattern; produced by the research team by collecting literature data and interviews from various sources, focusing on the scope of external marketing to be raised in the evaluation of this research team, namely: brand ambassadors, P.E.L strategy, and customer persona; carry out the formulation of results; and then from the three external scopes of the marketing marketplace, they are explored again to get findings. The implications of the research team's results can be considered, guided, and prepared; both in the academic world with related scientific clusters, as well as in the professional world related to developments and shifts in trends and technology in the digital platform marketplace business.
KONSEP EKONOMI SIRKULAR DALAM MODEL BISNIS BERKELANJUTAN UNTUK MEMBANGUN GAYA HIDUP HIJAU MASYARAKAT INDONESIA Andreas James Darmawan; Reynaldo Fajar Nugraha Susilo; Yessica Hartono Putri
Jurnal Imagine Vol 3 No 1 (2023): jurnal Imagine-April 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i1.520

Abstract

Ekonomi sirkular merupakan sebuah konsep dimana produsen dan konsumen menggunakan suatu sumber daya secara berulang untuk memaksimalkan nilai gunanya sehingga terpakai secara efisien. Tujuan dari penelitian ini adalah untuk memperkenalkan konsep ekonomi sirkular dalam model bisnis berkelanjutan untuk membangun gaya hidup hijau masyarakat Indonesia. Teknik analisis data yang digunakan adalah studi literasi. Hasil dari penelitian ini adalah ekonomi sirkular dapat menghasilkan pertumbuhan ekonomi dan meminimalisir kerusakan sosial maupun lingkungan, serta dapat membangun gaya hidup hijau masyarakat Indonesia.
The A.I. generated images in Indonesia's 2024 presidential election Darmawan, Andreas James; Utomo, Samuel Rihi Hadi; Yoo, Minhyuk; Gea, Lina Kurniawati
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.23366

Abstract

National elections are the most important event in the democratic life of Indonesian. The 2024 national election will determine the future of the political and social path. Along with this, artificial intelligence (A.I.) technology has been able to create attractive images, this phenomenon has also entered the democratic party for the President and Vice President election of Indonesia in 2024. This research investigates the attractiveness of images, which are created by artificial intelligence (A.I.) to one of candidates for President and Vice President of Indonesia period 2024 - 2029. This research focuses on how branding practices work through political advertising by using artificial intelligence (A.I.) to create images that influence public perception and opinion; about candidates and political parties using visual and comparative analysis techniques. The method in this research uses descriptive qualitative; by analyzing literary sources, interviewing potential voters, and processing them within the scope of scientific studies of visual communication design. The research results show that images created by artificial intelligence (A.I.) have a strong visual appeal, thereby influencing potential voters in determining a particular candidate or political party. The research is expected to provide new insight into the role of visualization using artificial intelligence (A.I.) technology to attract sympathy politely and ethically, create a beautiful image, and influence the formation of public opinion in determining choices.
PEIRCE’S VISUAL SEMIOTIC IN EMOTIONAL CORRELATION MESSAGE AT “I CHOOSE AQUA” TV ADS Andreas James Darmawan; Made Arini Hanindharputri; Kadek Adi Putra Wijaya
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 2 (2022): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Charles Sanders Peirce's theory, visual semiotics is the thinking behind how the representative could present a message with a suitable object for the audience as an interpreter. This research is conducted to learn visualization as an object; that could represent emotional correlation in one of AQUA's advertisements, titled "Family is the Most Important for Me". The research team found out that the correlation message in these ads is far from the product category itself; as bottled mineral water, this brand should not be consumed by a one-year-old child. In addition, the research team got a visual jump into the scene and considered dissociation in advertising message continuity. This research utilizes qualitative methods that divide several visual scenes in the ads and apply them to visual semiotics, focusing on object segmentation that implies content, context, and form. Data was collected by literature study, discussion with field experts, collecting data through video and social media, and interviews with advertising agencies and related advertising producers. These data were studied and divided scene by scene, correlated with visual semiotics and discussion results, then re-discussed with advertising agencies and producers to be concluded—the research team enlightened by advertising agency strategy, which is shrewdly sublimed visual, emotional message as the semiotic comparison. Also, in terms of continuity, these ads are visualized by a mother acting to protect her child and then being metaphorized to the mother's passion for protecting her child, sublimed with how AQUA protects nature quality.
UI flat design and skeuomorphism mediation with neumorphism (material design) Darmawan, Andreas James; Sentani, Elizabeth Jessica; Carera, Adela; Gerungan, Clarissa Fidelya; Gultom, Dina Agustina Lestari
Jurnal Desain Vol 12, No 3 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i3.28147

Abstract

This study discusses the mediation between Skeuomorphism and Flat Design through the Neumorphism or Material Design approach in interface design or user interface (UI). Skeuomorphism UI is known to present user nostalgia with realistic visuals that maintain the correlation of real objects, but often loads the performance of handheld devices. In contrast, Flat Design UI offers memory efficiency through minimalist images with flat color blocks, but tends to disappoint and confuse users. Neumorphism UI emerges as a solution that combines the advantages of both, creating visuals that still resemble real objects but are lighter, presenting a minimalist realistic feel. This study uses a qualitative method with a descriptive approach, data collection through purposive sampling, literature studies and interface design observations. The results of the study are expected to contribute as learning materials in introducing, using, and creating better interface designs, both in terms of aesthetics and functionality. By understanding the role of Neumorphism UI as a mediator between visual nostalgia and efficiency of use, interface designers are expected to be able to present an optimal, innovative, and relevant user experience (UX) with technological developments.
Co-Authors Anita Heptariza Anita Heptariza Carera, Adela Gea, Lina Kurniawati Gerungan, Clarissa Fidelya Gultom, Dina Agustina Lestari I Made Satrya Ramayu I Nyoman Sedana Kadek Adi Putra Wijaya M. Dwi Marianto Made Arini Hanindharputri Ni Komang Prasiani Ni Komang Prasiani Reynaldo Fajar Nugraha Susilo Sentani, Elizabeth Jessica Utomo, Samuel Rihi Hadi Yessica Hartono Putri Yoo, Minhyuk