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All Journal Kurios Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ekonomi Journal of Applied Management Studies Imagine Global Art Creativity Conference
Andreas James Darmawan
Universitas Internasional Jakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE: Studi Kasus Pada Pengguna Marketplace Shopeee di Kota Denpasar, Bali Anita Heptariza; Ni Komang Prasiani; Andreas James Darmawan
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.76

Abstract

This study aims to determine 1) the effect of trust on purchasing decisions on the Shopee marketplace, 2) the effect of product quality on purchasing decisions on the Shopee marketplace, 3) the effect of trust and product quality simultaneously on purchasing decisions on the Shopee marketplace. The data collection technique used in this study was a questionnaire using a 5-point Likert scale. The analysis model is multiple regression analysis, partial test (t test statistic), and simultaneous significance test. The results showed that the value of Sig. for the effect of X1 on Y partially is 0.000 <0.05 and the value of t count is 7.503 > t table 1.998, then there is a positive and significant influence of X1 on Y. Sig. for the effect of X2 on Y partially is 0.118 <0.05 and the t value is -1.586 > t table 1.998, then there is a negative and significant effect of X2 on Y. The significance value for the simultaneous effects of X1 and X2 simultaneously on Y is 0.000 < 0.05 and the calculated F value is 215.6 > F table 3.13 so that H3 is accepted, which means that there is a positive and significant influence X1 and X2 on Y
Unveiling the aesthetic connection: Balinese wayang characters and the 'prodigal son' bible story Andreas James Darmawan; I Nyoman Sedana; Martinus Dwi Marianto
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol 18, No 1 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i1.4674

Abstract

The Prodigal Son, a well-known biblical parable cherished by children, has never been depicted using Balinese wayang, presenting an opportunity for cultural enrichment. This research aims to select appropriate Balinese wayang characters for the Bible story "The Lost Child." The motivation behind this study is to bridge the gap between the western visual style often associated with biblical depictions and the captivating Balinese wayang tradition, rekindling children's interest and appreciation for the narrative. The qualitative research method utilizes Thomas Aquinas' Christian theoretical literature and Balinese aesthetic theory, complemented by interviews and FGDs with fellow Doctoral students. The findings yield a deep correlation between the aesthetic theories, laying the foundation for selecting wayang characters. Wayang Tualen represents the father's kind traits, while Merdah embodies the adventurous youngest son. Sangut portrays the passionate firstborn, Cenk and Blonk represent dynamic and critical aspects, and Delem embodies arrogance and cunning. The research discussions enrich the study's scope, contributing to Balinese cultural preservation and its fusion with global characterizations. This artistic amalgamation fosters cross-cultural appreciation and artistic regeneration among younger generations with both the characters in the story and the characters in the Balinese wayang.
REDESAIN KEMASAN MADU TRIGONA DAN KREASI KORAN BEKAS UNTUK RESTORASI EKONOMI UMKM BALI Andreas James Darmawan
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 8 No 2 (2023): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v8i2.5624

Abstract

An effort and enthusiasm for the Balinese economy to revive after the pandemic, where the Ministry of Tourism and Creative Economy provided packaging design assistance for Micro, Small and Medium Enterprises (MSMEs) in Tenganan Village and Carangsari Village, Bali. The urgency of this research is to respond to the problem raised by the Visual Communication Design Study Program Association (Asprodi) which is improving packaging design in the 8th batch of Packaging Design Surgery (BEDAKAN) program. This research focuses on two MSME products; packaging design for Trigona Honey "Kele-Kele" and packaging design for Used Newspaper creations "Tirta Nadi". The method used is descriptive qualitative in nature, by collecting data based on direct discussions by representatives of the Ministry of Tourism and Creative Economy, Asprodi DKV, and the Association of Indonesian Industrial Product Designers (ADPII); offline and online interviews with related MSME entrepreneurs, followed by the process of making the initial stage of the packaging design, which eventually enters the packaging design finalization stage. This research resulted in a new packaging design for UMKM Madu Trigona "Kele-Kele" and the Creation of Used Newspapers "Tirta Nadi. Keywords: Packaging Design, Trigona Honey, Used Newspaper Creations
TREND FORECASTING EKSTERNAL MARKETING PADA MARKETPLACE 2023 Anita Heptariza; Andreas James Darmawan; I Made Satrya Ramayu; Ni Komang Prasiani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 3 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i3.748

Abstract

This research aims as an external marketing tool based on a digital platform-based facility to support multi-user e-commerce, owners and intermediaries. By looking at the development of the trend until the end of this year, the research team aims to provide an overview; direction and the possibility of the hectic trend of moving external marketing strategies or supporting online trade in 2023. The research team's method uses 3T analysis, namely: transpire, trend, and technology; all carried out qualitatively from the literature on the determination of subsequent predictions. The results of the research team are in the form of a new 2023 trend pattern; produced by the research team by collecting literature data and interviews from various sources, focusing on the scope of external marketing to be raised in the evaluation of this research team, namely: brand ambassadors, P.E.L strategy, and customer persona; carry out the formulation of results; and then from the three external scopes of the marketing marketplace, they are explored again to get findings. The implications of the research team's results can be considered, guided, and prepared; both in the academic world with related scientific clusters, as well as in the professional world related to developments and shifts in trends and technology in the digital platform marketplace business.
Eksagerasi animasi god toon dalam cerita Alkitab: Kisah Daniel dalam konteks historis dan kultural Andreas James Darmawan; I Made Gede Arimbawa; I Made Marajaya
KURIOS Vol. 9 No. 2: Agustus 2023
Publisher : Sekolah Tinggi Teologi Pelita Bangsa, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30995/kur.v9i2.729

Abstract

Exaggeration is a solution to attract attention again when conveying a message, especially when the message is an old, repeated message. This exaggeration is needed to provide novelty to the target's boredom with old, repetitive messages. This research examines a Bible story film with a bold novelty value with the scientific knife of romantic hermeneutics. The episode that is the scope of the research is the story of Daniel in the Lion's Cage, from a Korean animation studio called God Toon. This research uses a descriptive qualitative method, which describes historical and cultural contexts obtained from several literary sources, interviews, and researcher interpretations. The research results are a study of exaggeration in Biblical characterizations, which gives rise to reference implications for research that addresses similar topics. The impact of the research is to encourage similar efforts that try to make a breakthrough in the target's boredom of receiving Bible stories that are visually relatively the same, as well as trying to generate story messages so that they continue to gain interest and a place in the hearts of Christians. AbstrakEksagerasi merupakan solusi untuk menarik atensi kembali dalam menyampaikan sebuah pesan, apalagi pesan yang hendak disampaikan adalah pesan lama yang berulang; eksagerasi ini diperlukan sebagai solusi dalam upaya memberikan kebaruan pada kejenuhan target pada pesan lama yang berulang. Penelitian ini mengkaji sebuah film cerita Alkitab dengan nilai kebaruan yang berani dengan pisau keilmuan hermeneutik romantisme. Episode yang menjadi lingkup penelitian adalah cerita Daniel di Kandang Singa, dari studio animasi korea bernama God Toon. Metode penelitian ini menggunakan metode kualitatif deskriptif, yang menggambarkan kedua konteks baik historis maupun kultural, yang didapatkan dari beberapa sumber literatur, wawancara, dan tafsiran peneliti. Hasil penelitian berupa sebuah kajian tentang eksagerasi pada penokohan Alkitab, yang melahirkan implikasi acuan bagi penelitian yang mengangkat topik yang serupa. Dampak penelitian adalah mendorong upaya serupa yang mencoba melakukan terobosan bagi kejenuhan target menerima cerita Alkitab yang secara visual relatif sama, serta berupaya mengenerasi pesan cerita agar tetap mendapatkan minat dan tempat dalam hati umat Kristiani.
KONSEP EKONOMI SIRKULAR DALAM MODEL BISNIS BERKELANJUTAN UNTUK MEMBANGUN GAYA HIDUP HIJAU MASYARAKAT INDONESIA Andreas James Darmawan; Reynaldo Fajar Nugraha Susilo; Yessica Hartono Putri
Jurnal Imagine Vol 3 No 1 (2023): jurnal Imagine-April 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/imagine.v3i1.520

Abstract

Ekonomi sirkular merupakan sebuah konsep dimana produsen dan konsumen menggunakan suatu sumber daya secara berulang untuk memaksimalkan nilai gunanya sehingga terpakai secara efisien. Tujuan dari penelitian ini adalah untuk memperkenalkan konsep ekonomi sirkular dalam model bisnis berkelanjutan untuk membangun gaya hidup hijau masyarakat Indonesia. Teknik analisis data yang digunakan adalah studi literasi. Hasil dari penelitian ini adalah ekonomi sirkular dapat menghasilkan pertumbuhan ekonomi dan meminimalisir kerusakan sosial maupun lingkungan, serta dapat membangun gaya hidup hijau masyarakat Indonesia.
Zero Waste Circular Economy: Transforming Chocolate Production into Chocolate Jam in Bali Dwi Sihwinarti; Andreas James Darmawan; Anita Heptariza; I Made Satrya Ramayu; Kadek Nonik Erawati
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The  progress of the chocolate industry in Bali, as represented by Pod Chocolate Bali, offers tremendous potential for local economic contribution. However, the chocolate production process produces cocoa pulp as waste which can affect the environment and economic balance. This research discusses the implementation of the zero waste concept by integrating a circular economy through the use of cocoa pulp as a basic ingredient for producing chocolate jam. The background to this research illustrates the important role of chocolate in culture and the economy, but also highlights the challenges of waste generated during production. This research focuses on qualitative research methods with a case study approach that combines observation, interviews and document analysis. The research results show that implementing the zero waste concept by processing cocoa bean dregs into chocolate jam not only solves the waste problem, but also empowers local communities through training and skills development. Additionally, this initiative promotes a circular green economy by harnessing the full potential of cocoa beans. The spread of zero waste solutions in the Pod chocolate industry has had a positive impact in the form of improving the economy of chocolate SME in Bali. This strategy allows reducing food waste, increasing the added value of cocoa beans, and creating high-quality chocolate jam products that can meet local and international market demand. In this context, a zero waste solution not only makes the chocolate production process more sustainable, but also supports the development of cocoa cultivation which empowers local communities.
The A.I. generated images in Indonesia's 2024 presidential election Darmawan, Andreas James; Utomo, Samuel Rihi Hadi; Yoo, Minhyuk; Gea, Lina Kurniawati
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.23366

Abstract

National elections are the most important event in the democratic life of Indonesian. The 2024 national election will determine the future of the political and social path. Along with this, artificial intelligence (A.I.) technology has been able to create attractive images, this phenomenon has also entered the democratic party for the President and Vice President election of Indonesia in 2024. This research investigates the attractiveness of images, which are created by artificial intelligence (A.I.) to one of candidates for President and Vice President of Indonesia period 2024 - 2029. This research focuses on how branding practices work through political advertising by using artificial intelligence (A.I.) to create images that influence public perception and opinion; about candidates and political parties using visual and comparative analysis techniques. The method in this research uses descriptive qualitative; by analyzing literary sources, interviewing potential voters, and processing them within the scope of scientific studies of visual communication design. The research results show that images created by artificial intelligence (A.I.) have a strong visual appeal, thereby influencing potential voters in determining a particular candidate or political party. The research is expected to provide new insight into the role of visualization using artificial intelligence (A.I.) technology to attract sympathy politely and ethically, create a beautiful image, and influence the formation of public opinion in determining choices.
PEIRCE’S VISUAL SEMIOTIC IN EMOTIONAL CORRELATION MESSAGE AT “I CHOOSE AQUA” TV ADS Andreas James Darmawan; Made Arini Hanindharputri; Kadek Adi Putra Wijaya
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 2 (2022): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Charles Sanders Peirce's theory, visual semiotics is the thinking behind how the representative could present a message with a suitable object for the audience as an interpreter. This research is conducted to learn visualization as an object; that could represent emotional correlation in one of AQUA's advertisements, titled "Family is the Most Important for Me". The research team found out that the correlation message in these ads is far from the product category itself; as bottled mineral water, this brand should not be consumed by a one-year-old child. In addition, the research team got a visual jump into the scene and considered dissociation in advertising message continuity. This research utilizes qualitative methods that divide several visual scenes in the ads and apply them to visual semiotics, focusing on object segmentation that implies content, context, and form. Data was collected by literature study, discussion with field experts, collecting data through video and social media, and interviews with advertising agencies and related advertising producers. These data were studied and divided scene by scene, correlated with visual semiotics and discussion results, then re-discussed with advertising agencies and producers to be concluded—the research team enlightened by advertising agency strategy, which is shrewdly sublimed visual, emotional message as the semiotic comparison. Also, in terms of continuity, these ads are visualized by a mother acting to protect her child and then being metaphorized to the mother's passion for protecting her child, sublimed with how AQUA protects nature quality.
HARNESSING AI IMAGE GENERATOR PROMPT ENGINEERING FOR ACADEMIC EXCELLENCE Andreas James Darmawan; I Made Gede Arimbawa; Anita Heptariza; Hosea Brayen
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.478

Abstract

This study explores the role of prompt engineering in visual communication design education, specifically examining its application with AI image generators. With the rise of AI technologies, prompt engineering has become an essential skill for creative professionals to maximize the potential of AI tools in generating high-quality visuals. The purpose of this research is to assess the effectiveness of prompt engineering skills among visual communication design students and identify factors that contribute to successful prompt formulation. Research methods include case study analysis, surveys, prompt formulation experiments, interviews, and visual output analysis using AI tools such as DALL-E, MidJourney, and Stable Diffusion. Findings show that students’ prompt engineering proficiency varies widely, with language skills, creativity, and technological understanding being key determinants. Effective prompt engineering significantly enhances the quality and creativity of generated visuals. The study concludes that integrating prompt engineering into design curricula can improve students' technical skills and creative problem-solving. Educators should focus on practical applications and provide training in AI tools to ensure that students are prepared for the evolving design landscape.
Co-Authors Anita Heptariza Anita Heptariza Anita Heptariza Carera, Adela Gea, Lina Kurniawati Gede Arimbawa, I Made Gerungan, Clarissa Fidelya Gultom, Dina Agustina Lestari Hosea Brayen I Made Satrya Ramayu I Made Satrya Ramayu I Nyoman Sedana Kadek Adi Putra Wijaya Kadek Nonik Erawati M. Dwi Marianto Made Arini Hanindharputri Made Marajaya Ni Komang Prasiani Ni Komang Prasiani Reynaldo Fajar Nugraha Susilo Sentani, Elizabeth Jessica Sihwinarti, Dwi Utomo, Samuel Rihi Hadi Yessica Hartono Putri Yoo, Minhyuk