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All Journal ICIT (Innovative Creative and Information Technology) Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Applied Management Studies
Anita Heptariza
Institut Desain dan Bisnis Bali
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering

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Pemanfaatan Iot (Internet Of Things) Dan Data Mining Bidang Perikanan Untuk Meningkatkan Nilai Ekonomi Fredy Susanto; James Darmawan; Anita Heptariza
ICIT Journal Vol 9 No 1 (2023): Februari 2023
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.988 KB) | DOI: 10.33050/icit.v9i1.2641

Abstract

Masalah makanan sangat penting bagi kehidupan. Terutama mencari bahan pangan alternatif dan media tanam. Segala cara dilakukan oleh manusia untuk memenuhi masalah ini. Salah satunya melalui media budidaya ikan pada media hidroponik darat. Masalah yang biasa dialami petani adalah masalah kualitas pH udara saat petani bepergian dan kondisinya harus dipantau. Jika kualitas air turun, dapat menyebabkan ikan stres. Hal ini dapat mengurangi waktu pertumbuhan ikan dan bahkan dapat menyebabkan kematian massal pada ikan. Teknologi modern yang dapat memantau dan menjaga kualitas air tambak secara terus menerus merupakan langkah untuk memudahkan pekerjaan peternakan. Dengan sistem IoT yang dipadukan dengan beberapa sensor, dapat memberikan informasi secara real time kepada petani, sehingga kedepannya tidak mendapatkan kerugian akibat masalah ikan mati akibat kualitas udara yang buruk. Sensor yang digunakan dalam penelitian ini adalah sensor pH, tidak hanya dapat dipantau, data sensor merupakan atribut dari data mining untuk dapat memvisualisasikan informasi yang dibutuhkan. Sistem IoT (Internet of Things) merupakan teknologi yang dapat mengatasi permasalahan tersebut dengan dibantu visualisasi data dari firebase. Harapan dengan bantuan teknologi ini dapat meningkatkan hasil perikanan dan meningkatkan taraf hidup atau perekonomian. Kata kunci : IoT, perikanan, data mining, ekonomi.
PENGARUH KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE: Studi Kasus Pada Pengguna Marketplace Shopeee di Kota Denpasar, Bali Anita Heptariza; Ni Komang Prasiani; Andreas James Darmawan
Journal of Applied Management Studies Vol. 4 No. 2 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v4i2.76

Abstract

This study aims to determine 1) the effect of trust on purchasing decisions on the Shopee marketplace, 2) the effect of product quality on purchasing decisions on the Shopee marketplace, 3) the effect of trust and product quality simultaneously on purchasing decisions on the Shopee marketplace. The data collection technique used in this study was a questionnaire using a 5-point Likert scale. The analysis model is multiple regression analysis, partial test (t test statistic), and simultaneous significance test. The results showed that the value of Sig. for the effect of X1 on Y partially is 0.000 <0.05 and the value of t count is 7.503 > t table 1.998, then there is a positive and significant influence of X1 on Y. Sig. for the effect of X2 on Y partially is 0.118 <0.05 and the t value is -1.586 > t table 1.998, then there is a negative and significant effect of X2 on Y. The significance value for the simultaneous effects of X1 and X2 simultaneously on Y is 0.000 < 0.05 and the calculated F value is 215.6 > F table 3.13 so that H3 is accepted, which means that there is a positive and significant influence X1 and X2 on Y
SINERGI STRATEGI KONTEN DAN OPTIMASI MEDIA DALAM MENINGKATKAN KEBERHASILAN KAMPANYE MEDIA SOSIAL Ni Putu Anna Saphira; Ni Kadek Suryani; Anita Heptariza
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 03, September 2026 Published
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.16496

Abstract

This study aims to analyze the synergy between Content Strategy and Media Optimization in enhancing the success of social media campaigns, with Content Performance as a mediating variable. The research is motivated by the challenges digital agencies face in dealing with content saturation and dynamic algorithms, where high content production often does not correlate with campaign success. Using a quantitative approach through a case study design at MAVA Digital Marketing Agency, data were collected via questionnaires from the creative and campaign management teams. Data analysis was conducted using the Structural Equation Modeling approach via Partial Least Squares (PLS-SEM). The results indicate that a well-defined content strategy and precise media optimization significantly improve micro-level content performance. The key findings confirm that Content Performance serves as a crucial mediating bridge in transforming strategic inputs into macro-level campaign success. The study’s conclusion provides practical implications for digital agencies to integrate creative planning with distribution techniques to achieve optimal
Co-Authors Andreas James Darmawan Fredy Susanto James Darmawan Ni Kadek Suryani Ni Komang Prasiani Ni Putu Anna Saphira