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All Journal Formosa Journal of Multidisciplinary Research (FJMR) J-CEKI
Sinthon L. Siahaan
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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The Influence of Perceived Price, Brand Trust and Quality Products Against Consumer Satisfaction At Pizza Hut Restaurant Jatiwaringin Deniza Dwi Andrea; Sinthon L. Siahaan
Formosa Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i6.4569

Abstract

This study aims to determine the effect of perceived price, brand trust, and product quality on customer satisfaction at the Pizza Hut Jatiwaringin restaurant during the period March-April 2023. The data collection for this research was by means of the survey method by distributing questionnaires that had been tested with validity and reliability tests. to customers who have visited Pizza Hut Jatiwaringin more than once. The number of samples used in this study were 200 questionnaires. Data processing carried out in this study used the SmartPLS application version 3.2.9. The results of this study are that perceived price, brand trust, and product quality have a positive and significant effect on customer satisfaction.
Pengaruh Kualitas Produk, Persepsi Harga dan Suasana Toko Terhadap Kepuasan Pelanggan Paris Baguette Andika Ahmad Haryono; Sinthon L. Siahaan
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 2: Februari 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i2.1917

Abstract

This study aims to identify the effect of product quality, price perception and store atmosphere on Paris Baguette customer satisfaction. The population in this study are customers who buy at Paris Baguette PIM 3 during the January-March period. For the data collection technique used is the survey method by distributing questionnaires, using a sample of 200 respondents. Methods of data collection using questionnaires distributed to respondents. The data analysis method used is SEM-PLS using Smart-PLS 3 software to process data. The results showed that product quality had no effect on customer satisfaction, but other variables namely perception of price and store atmosphere showed  significant  and positive effect, effect on customer satisfaction.
Co-Authors Andika Ahmad Haryono Deniza Dwi Andrea