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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya JALC : Journal of Applied Linguistics and Studies of Cultural
Siti Ayu Nurhidayati
Universitas Sumatera Utara
Arts Humanities Education Languange, Linguistic, Communication & Media

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Conceptualization of Metaphor at the Discourse of the Bali G20 Summit in Online Mass Media: Cognitive Semantic Siti Ayu Nurhidayati; Mulyadi Mulyadi
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 13, No 1 (2023)
Publisher : Fakultas Bahasa dan Budaya Asing (FBBA), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.13.1.2023.95-118

Abstract

This study discusses the conceptualization of metaphors in the discourse of the Bali G20 Summit using cognitive semantic theory. The purpose of this study is to explore and analyze the types and meanings of metaphors and create a semantic network to see the relationship of meanings with one another. This research is included in the descriptive qualitative research. The source of metaphor data comes from online mass media. The method used in data collection is the simak method, with the note-taking technique as the primary technique, and the data analysis method uses the distribution method with advanced techniques for natural elements (BUL). The results showed three types of metaphors, namely three structural, two orientational, and five ontological metaphors. Based on the metaphorical mapping between the source domain and the target domain of the image scheme, namely the identity of the suitability feature matching; space with features Up-Down, Front-Back, Left-Right, Near-far, Center-Periphery, Contact; force strength with the characteristics of balance, state of existence characteristic of an object, cycle, and process, limited space bounded space. Cognitive roles influence the conceptualization of metaphors in the discourse of the Bali G20 Summit. The meaning of the metaphor is reflected based on different thoughts and experiences in the context of the sentence. The linkage of meaning between one meaning and another can be connected through synonymous meaning relations in a semantic network.
Analisis Meme Analysis of Political Memes in Social Media: Meme Politik Shinta Noviana Lubis Shinta; Nur Hafizah; Asrul Siregar; Siti Ayu Nurhidayati
JALC : JOURNAL OF APPLIED LINGUISTIC AND STUDIES OF CULTURAL Vol. 2 No. 1 (2024): Mei
Publisher : Rahis Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65787/jalc.v2i1.45

Abstract

Internet use in Indonesia is very active with the existence of social media. This gave birth to a new phenomenon among internet users with creativity in making memes. The memes that are currently developing are in the form of images and videos. This meme is defined as an idea, behavior, style, entertainment that spreads from one person to another. Memes on social media have become a vehicle for entertainment because they are funny and contain parodies. However, memes also often cause problems where someone thinks that everything can be used as a joke in the form of a meme and the aim is to corner certain parties. Moreover, if a meme contains elements of a political meme, many people like to edit the meme as a daily joke. The aim of this research is to get an overview of the semiotic elements in political memes circulating on social media. This research method is semiotic analysis using Charles Peirce's semiotic approach (signs, objects and interpreters). The research results concluded that there is a close relationship between signs, objects and interpreters. Meme signs (images) created by netizens responding to feuds between political memes. The object (meaning) generally contains scorn, sarcasm and netizens' dislike for Lulung and is packaged in the form of satire (humor). Meanwhile, the interpretation or attitudes (thoughts) of meme creators and netizens tend to be the same. Where netizens generally accept and agree with the contents of this meme and support each other.
Co-Authors Asrul Siregar Mulyadi Mulyadi Nur Hafizah Shinta Noviana Lubis Shinta