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All Journal Formosa Journal of Applied Sciences (FJAS)
Suryani Chodidjah
Universitas Asa Indonesia, Jakarta
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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The Influence of Lifestyle, Perceived Price, and Instagram on Purchasing Decisions at Rumah Ngopi Cibinong Muhamad Genta Ramadhan; Suryani Chodidjah
Formosa Journal of Applied Sciences Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i6.4736

Abstract

This study aims to determine the effect of lifestyle, price perceptions, and Instagram on purchasing decisions. The study population is people who make purchases at Rumah Ngopi Cibinong. This research method uses quantitative research with a total of 101 respondents. Primary data was collected through a questionnaire using the Likert scale model and processed with SPSS 20. The results of this study are that simultaneously lifestyle, price perceptions, and Instagram influence purchasing decisions at Rumah Ngopi Cibinong.
Co-Authors Muhamad Genta Ramadhan