Formosa Journal of Applied Sciences (FJAS)
Vol. 2 No. 6 (2023): June 2023

The Influence of Lifestyle, Perceived Price, and Instagram on Purchasing Decisions at Rumah Ngopi Cibinong

Muhamad Genta Ramadhan (Universitas Asa Indonesia, Jakarta)
Suryani Chodidjah (Universitas Asa Indonesia, Jakarta)

Article Info

Publish Date
29 Jun 2023

Abstract

This study aims to determine the effect of lifestyle, price perceptions, and Instagram on purchasing decisions. The study population is people who make purchases at Rumah Ngopi Cibinong. This research method uses quantitative research with a total of 101 respondents. Primary data was collected through a questionnaire using the Likert scale model and processed with SPSS 20. The results of this study are that simultaneously lifestyle, price perceptions, and Instagram influence purchasing decisions at Rumah Ngopi Cibinong.

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Journal Info
Formosa Journal of Applied Sciences (FJAS)
Website

Abbrev

fjas

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Description

Formosa Journal of Applied Sciences (FJAS) seeks to propose and disseminate the knowledge by publishing original research findings and novelties, review articles and short communications in the wide spectrum of applied sciences. Scope of the journal includes: Biology, chemistry, physics, ...