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All Journal Jurnal Pengabdian Masyarakat Nusantara Mestaka: Jurnal Pengabdian Kepada Masyarakat
Fani Khoirotunnisa
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Pendampingan Digital Marketing Dan Rebranding Produk UMKM “OPAK GAPIT” Evan Saka Akhfan; Fani Khoirotunnisa
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.327

Abstract

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.
Pengenalan Fitur Free Pickup Service Pada Aplikasi “PosAja” Sebagai Upaya Mempermudah Masyarakat Dalam Mengirim Paket Bagus Susanto; Fani Khoirotunnisa
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.257

Abstract

Seeing the competition in the business market world is getting tighter, PT. Pos Indonesia (Persero) which provides goods or mail delivery services if it does not innovate it will be less competitive, currently PT. Pos Indonesia (Persero) is ranked number 3 nationally in the national ranking of services. Free pickup servive service or free package pick-up is an effort made by PT. Pos Indonesia (Persero) so that customers do not go to other delivery services. The PosAja Indonesia application has great potential with various services provided, but the concern of the Indonesian people for the PosAja application is still lacking because of a number of problems, including PosAja is still fairly new, so the author is very interested in introducing the application as a form of community service with the title "The introduction of the free pickup service feature in the PosAja application as an effort to make it easier for people to send packages". Application introduction activities are carried out through Instagram social media by distributing posters addressed to all Indonesian people. The community service period starts on December 14 – 18, 202. For technical implementation, it starts from planning, action, and evaluation. The results of the introduction of the PosAja application through Instagram received a positive response from the public, and simply added information to the community. With the introduction of the PosAja application, it is expected that users of this application will increase. The introduction of the free pickup service feature of the PosAja application is expected that the public can know the existence of the Pos Aja application so as to increase the adoption of the PosAja application.
Co-Authors Bagus Susanto Evan Saka Akhfan