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All Journal Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pengabdian Masyarakat Nusantara
Evan Saka Akhfan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Social Sciences Other

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Pendampingan Digital Marketing Dan Rebranding Produk UMKM “OPAK GAPIT” Evan Saka Akhfan; Fani Khoirotunnisa
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.327

Abstract

UMKM are an important sector to build the community's economy. During the COVID-19 pandemic in Indonesia, the economic situation of the community has decreased and has become a prolonged problem that must be resolved immediately. During the pandemic, UMKM owners experienced a buyer crisis which resulted in many UMKM players going out of business due to falling income. This happened in Talang Village which was affected by the COVID-19 pandemic. Digital marketing strategies can be done under any conditions. In Talang Village, Rejoso District, Nganjuk Regency, two UMKM have been registered with the government. One of them is the Opak Gapit Talang UMKM which already has a Business License Number (NIB) but the scope of the sales market is still small. There are several obstacles experienced such as lack of knowledge about digital marketing. With the right strategy will be able to compete with other snack products.
The Analysis of Servant Leadership and Individual Characteristics on Employee Performance through Knowledge Sharing at Badan Kesatuan Bangsa Dan Politik (Bakesbangpol) Kabupaten Sidoarjo Gendut Sukarno; Evan Saka Akhfan
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10088

Abstract

This aim of this study is to evaluate the impact of servant leadership and individual characteristics on employee performance at the Badan Kesatuan Bangsa dan Politik Kabupaten Sidoarjo, with knowledge sharing as a mediating variable. Data were collected through questionnaires from 31 employees using saturated sampling technique. The analysis was conducted using the Partial Least Square (PLS) method. The results show that servant leadership and individual characteristics contribute directly to employee performance. However, when mediated by knowledge sharing, the two variables did not show a significant contribution to performance. The findings provide insight into the relationship between the four variables in the context of these government agencies.
Co-Authors Fani Khoirotunnisa Sukarno, Gendut