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All Journal Jurnal Manajemen Kreatif dan Inovasi
Aditya Bayu K
Universtas Nahdlatul Ulama Sidoarjo
Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di RSI Siti Hajar Sidoarjo Ahmad Syihabuddin Al Fathoni; Aditya Bayu K; M. Awaluddin R; Moch Arif Chamdani; M. Ainur Rofiq
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i3.780

Abstract

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di RSI Siti Hajar Sidoarjo Ahmad Syihabuddin Al Fathoni; Aditya Bayu K; M. Awaluddin R; Moch Arif Chamdani; M. Ainur Rofiq
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i3.780

Abstract

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.
Co-Authors Ahmad Syihabuddin Al Fathoni M. Ainur Rofiq M. Awaluddin R Moch Arif Chamdani