Pengaruh Kualitas Pelayanan dan Citra Perusahaan Terhadap Kepuasan Pelanggan di RSI Siti Hajar Sidoarjo

Ahmad Syihabuddin Al Fathoni (Universtas Nahdlatul Ulama Sidoarjo)
Aditya Bayu K (Universtas Nahdlatul Ulama Sidoarjo)
M. Awaluddin R (Universtas Nahdlatul Ulama Sidoarjo)
Moch Arif Chamdani (Universtas Nahdlatul Ulama Sidoarjo)
M. Ainur Rofiq (Universtas Nahdlatul Ulama Sidoarjo)

Jurnal Manajemen Kreatif dan Inovasi
Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen Kreatif dan Inovasi

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.