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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana International Journal of Management Research and Economics
I Gst. Ayu Kt. Giantari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PERAN KEPERCAYAAN MEMEDIASI PENGARUH CITRA MEREK TERHADAP NIAT BELI DI TOKOPEDIA I Komang Wiratama; I Gde Ketut Warmika; I Gst. Ayu Kt. Giantari
E-Jurnal Manajemen Vol 12 No 6 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i06.p05

Abstract

Indonesia merupakan negara dengan pengguna internetnya yang cukup tinggi. Tingginya pengguna internet memberikan peluang bisnis online di Indonesia untuk berkembang, salah satunya marketplace Tokopedia. Penelitian ini bertujuan untuk menganalisis peran kepercayaan dalam memediasi pengaruh citra merek terhadap niat beli. Penelitian ini dilakukan pada marketplace Tokopedia di Kota Denpasar dengan jumlah sampel sebanyak 110 responden dengan alat bantu kuesioner yang diukur dengan Skala Likert. Sampel ditentukan dengan menggunakan model non-probability sampling dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur (path analysis) dengan bantuan program SPSS for windows. Hasil analisis pada penelitian ini menunjukkan citra merek dan kepercayaan berpengaruh positif dan signifikan terhadap niat beli, citra merek berpengaruh positif dan signifikan terhadap kepercayaan, serta kepercayaan secara parsial memediasi hubungan citra merek terhadap niat beli. Implikasi penelitian ini dapat menjadi referensi bagi perusahan Tokopedia untuk dapat mengembangkan strategi dalam upaya menjaga dan meningkatkan citra merek dan kepercayaan konsumen, sehingga mampu meningkatkan minat konsumen dalam bertransaksi melalui Tokopedia. Indonesia is a country with high internet users. The high number of internet users provides opportunities for online businesses in Indonesia to develop, one of which is the Tokopedia marketplace. This study aims to analyse the role of trust in mediating the effect of brand image on purchase intention. This research was conducted at the Tokopedia marketplace in Denpasar City with a sample size of 110 respondents using a questionnaire using a Likert Scale. The sample was determined using a non-probability sampling model with purposive sampling technique. The data analysis technique used is path analysis with the help of the SPSS for windows program. The results of the analysis in this study indicate that brand image and trust have a positive and significant effect on purchase intention, brand image has a positive and significant effect on trust, and trust partially mediates the relationship between brand image and purchase intention. The implications of this study can be a reference for the Tokopedia company to be able to develop strategies in an effort to maintain and improve brand image and consumer confidence, so as to increase consumer interest in transacting through Tokopedia.
PERAN KEPERCAYAAN MEMEDIASI PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION KONSUMEN SHOPEE Putu Arya Dananjaya; I Gst. Ayu Kt. Giantari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.09.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i09.p10

Abstract

Technological advances make changes in many fields as well as changes in consumer shopping behavior where there is a shifting from conventional shopping to shopping online and making competition between e-commerce increase. To win the competition, e-commerce must be able to make users reuse services in the future. This study aim to examines the role of trust in mediating customers experiences on repurchases intentions in Shopee consumers. The population in this study are all Shopee application users who are domiciled in Denpasar City. The sampling technique used in is proportional sampling with 120 respondents. Data collected using a questionnaire. This research uses path analysis. Results show customers experiences has a positive significant effects on repurchases intentions, customers experiences has a positive significant effects on trusts, trusts has a positive significant effects on repurchases intention and trusts is a mediating variable between customers experiences on repurchases intentions on shopee consumers.
The Role of Trust in Mediating E-Service Quality on Repurchase Intention Among Shopee Customers in Denpasar City Anak Agung Ngurah Kameshwara Mahottama; I Gst. Ayu Kt. Giantari
International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i2.2939

Abstract

The Global Web Index indicates that online store visits account for 91 percent of internet users in Indonesia. People tend to use the internet to search for products or services to purchase online. Online transactions have now become a trend among the public. According to a report by Google, Temasek, and Bain & Company, the gross merchandise value (GMV) of e-commerce marketplaces in Indonesia is estimated to reach US$62 billion, or approximately IDR 982.76 trillion, in 2023, reflecting a 7 percent growth from the previous year. E-service quality is increasingly recognized as a crucial aspect and a key factor in determining the competitive advantage of online businesses. Trust is defined as one party’s confidence in a relationship and the belief that the actions taken will be in their best interest, resulting in positive outcomes for the trusted party. This study aims to examine and explain the role of trust in mediating the effect of e-service quality on customers' repurchase intention. The research was conducted on Shopee customers in Denpasar City, with a sample size of 100 respondents obtained through non-probability sampling methods. Data were collected using questionnaires. The analytical techniques employed in this study included path analysis with SPSS, the Sobel test, and the Variance Accounted For (VAF) test. The results of the analysis indicate that: E-service quality has a positive and significant effect on customers' repurchase intention; E-service quality has a positive and significant effect on customers' trust; Trust has a positive and significant effect on customers' repurchase intention; Trust successfully mediates the effect of e-service quality on customers' repurchase intention.
Co-Authors Anak Agung Ngurah Kameshwara Mahottama I Komang Wiratama Ketut Warmika, I Gede Putu Arya Dananjaya