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All Journal Borneo Islamic Finance and Economics Journal (BIFEJ) Jurnal Abdimas Mahakam
Muhammad Iswadi
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Bauran Pemasaran Islami Terhadap Keputusan Pembelian Hijab Di Big Mall Samarinda Sarnining Sarnining; Muhammad Iswadi; Yusran Yusran
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.447 KB) | DOI: 10.21093/bifej.v2i2.5160

Abstract

Abstract The purpose of this study is to determine the product, price, place, and promotion partially and simultaneously have a significant effect on purchasing decisions for hijab at Big Mall Samarinda. This study uses quantitative methods because it emphasizes testing theories through measuring research variables by analyzing data with statistical procedures. In this study, four variables X and Y variables were used, namely the product variable (X1), price (X2), place (X3), promotion (X3), and purchase decision (Y). The types of data used in this study are primary and secondary data. The sampling method used is by using the Cochran formula with a sample of 100 respondents. The method of data collection in this study used observation, questionnaires/questionnaires and documentation. The data analysis technique in this study uses a validity test, reliability test, classical assumption test consisting of (normality test, multicollinearity, heteroscedasticity, linearity, and autocorrelation), and multiple linear regression analysis test consisting of (t test, F test, and test R). The results of this study indicate that the product variable partially has a significant effect on purchasing decisions with a significant value of 0.043 ≤ 0.05, the price variable partially has no significant effect on purchasing decisions with a significant value of 0.733 ≥ 0.05, the place variable partially has a significant effect on decisions. purchases with a significant value of 0.000 ≤ 0.05, the promotion variable partially has a significant effect on purchasing decisions with a significant value of 0.000 ≤ 0.05. The results of this study indicate that the product, price, place, and promotion variables simultaneously have a significant effect on purchasing decisions with a significant value of 0.000 ≤ 0.05. The effect of all variables in this study was 73.4% while 26.6% was influenced by other variables. Keywords: Islamic Marketing Mix on Purchase Decision
Penguatan Profesionalitas Guru PAUD di Sekitar Wilayah Ibu Kota Negara Kabupaten Penajam Paser Utara melalui Pendampingan Penulisan Karya Ilmiah Nur Kholik Afandi; Muhammad Iswadi; Farah Azizah
Jurnal Abdimas Mahakam Vol. 9 No. 02 (2025): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v9i02.3330

Abstract

Pemindahan ibu kota negeri merupakan upaya untuk meningkatkan kesejahteraan masyarakat dan akses pendidikan yang berkualitas. Salah satu lembaga pendidikan yang harus mendapat perhatian secara khusus adalah lembaga pendidikan anak usia dini. Lembaga ini memiliki peran penting dalam menempatkan nilai-nilai dasar karakter peserta didik. Oleh karena itu, guru Pendidikan Anak Usia Dini harus memiliki kompetensi yang dibutuhkan untuk mewujudkan sekolah yang berkualitas. Dinamika di lapangan menujukkan bahwa sebagian besar guru belum memahami pentingnya karya ilmiah untuk mendukung kompetensi diri, rendahnya motivasi dan belum memiliki kemampuan untuk menulis karya ilmiah. Maka perlunya kegiatan pendampingan yang bertujuan untuk meningkatkan kompetensi guru. melalui pendampingan penulisan karya ilmiah. Kegiatan ini menggunakan pendekatan Penelitian Tindakan Parsipatif. Metode pendampingan dilakukan dengan ceramah, diskusi dan praktik. Hasil pendampingan menunjukkan para peserta memahami pentingnya karya ilmiah, memiliki motivasi yang tinggi untuk menulis karya ilmiah. Peserta mampu menulis dan mengirimkan artikel.
Co-Authors Farah Azizah Nur Kholik Afandi Sarnining Sarnining Yusran Yusran