Tamariska Cimberly Lumawir
Fakultas Ekonomi dan Bisnis Universitas Klabat

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FACTORS DETERMINING STUDENTS DECISION TO USE DIGITAL WALLETS Sharon Kumaratih Dewi Wardoyo; Tamariska Cimberly Lumawir; Regina Manopo
Klabat Journal of Management Vol 2 No 1 (2021): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.367 KB) | DOI: 10.60090/kjm.v2i1.558.48-56

Abstract

This study aims to find out what factors determine student decisions to use digital wallets. This study uses a qualitative approach to identify variables and a quantitative to classify variables into factors. This study took students studying in Indonesia as a sample, and 11 students underwent interviews and 309 students who became questionnaire respondents. After conducting the interview, 36 variables appear. Only 18 variables meet the value of communalities for further analysis to determine the factors determining the decision using the Exploratory Factor Analysis technique. The results of this study found that six factors determine the decision to use digital wallets by students, namely Primary Needs, Utilities Spending, Convenience, Education, E-Commerce, and Behavioral Shifting. The factor that most influences students' decisions to use digital wallets is the Primary Needs. Keywords : Behavioral Shifting, College Student, Convenience, Digital Wallets, E-Commerce, Education, Primary Needs, Utilities Spending