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All Journal ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Klabat Journal of Management Servitium Smart Journal
Sharon Kumaratih Dewi Wardoyo
Fakultas Ekonomi Dan Bisnis Universitas Klabat
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Determining Factors of Generation Z Purchase Decision for the Local Brand T-Shirt Sharon K.D Wardoyo; Ronny H. Walean
Jurnal Multidisiplin Madani Vol. 2 No. 12 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i12.2037

Abstract

The study aims to determine the determinants factors on T-shirt purchasing decision for the local brand.  The sampling technique used purposive sampling with a total of 310 respondents proportionally male and female each of 155 respondents.  Analysis data used exploratory factor analysis technique with Principal component analysis method. Regarding BEKRAF data of the creative economy that has not been spread evenly and supported by the number of Indonesians aged 15-24 years as the target consumers of local brand t-shirts, the objective of this study is to determine the determinant factors of generation Z purchase decision for local brand T-shirts.  This study found six determinant factors.  They are the trend, digital channel, social media influencer, brand originality, simplicity, and motif.  The trend factor has the highest eigenvalues. Independent T-test indicates a different perception between males and females in the decision to buy the local brand t-shirt
FACTORS DETERMINING STUDENTS DECISION TO USE DIGITAL WALLETS Sharon Kumaratih Dewi Wardoyo; Tamariska Cimberly Lumawir; Regina Manopo
Klabat Journal of Management Vol 2 No 1 (2021): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.367 KB) | DOI: 10.60090/kjm.v2i1.558.48-56

Abstract

This study aims to find out what factors determine student decisions to use digital wallets. This study uses a qualitative approach to identify variables and a quantitative to classify variables into factors. This study took students studying in Indonesia as a sample, and 11 students underwent interviews and 309 students who became questionnaire respondents. After conducting the interview, 36 variables appear. Only 18 variables meet the value of communalities for further analysis to determine the factors determining the decision using the Exploratory Factor Analysis technique. The results of this study found that six factors determine the decision to use digital wallets by students, namely Primary Needs, Utilities Spending, Convenience, Education, E-Commerce, and Behavioral Shifting. The factor that most influences students' decisions to use digital wallets is the Primary Needs. Keywords : Behavioral Shifting, College Student, Convenience, Digital Wallets, E-Commerce, Education, Primary Needs, Utilities Spending
Webinar Inovasi dan Adaptasi pada mahasiswa FEB Universitas Klabat dalam rangka meningkatkan minat berwirausaha Lelengboto, Abraham; Wardoyo, Sharon Kumaratih Dewi
Servitium Smart Journal Vol 2 No 2 (2024): Servitium Smart Journal
Publisher : Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/servitium.v2i2.27

Abstract

The government believes that entrepreneurship is one of the economic drivers for Indonesia to be able to compete globally. Kemendikbudristek is doing this by promoting the “Wirausaha Merdeka” program in the hope that students will gain real experience and understanding of entrepreneurship. The Faculty of Economics and Business of Klabat University, through the Student Association (HIMA) in the academic advancement department, raised the title “The importance of innovation and adaptation in business” as an attempt to raise the interest of entrepreneurial students. This webinar highlights the theory of creative destruction and disruptive innovation and aims to improve students' understanding of entrepreneurship, innovation, and adaptation. The presenter leads the seminar through lectures and open discussion. The goal of this webinar is to increase the understanding of the subjects delivered. Zoom is the media for this webinar, and the total number of participants in this event is ninety-two students. Pre- and post-tests are the tools used to measure the success of the webinar. The results of the test showed that there was an improvement in students' understanding of innovation, creative destruction, and disruptive innovation. Through this webinar, students gain an understanding of the theme of entrepreneurship that will affect their perception and attitude toward being entrepreneurs.
SOCIAL MEDIA EFFECTIVENESS AS A SOURCE OF INFORMATION FOR NOVICE INVESTORS (CASE STUDY ON TIKTOK AND INSTAGRAM INFLUENCERS IN 2021) Mononege, Anastasya Sabatini; Wagiu, Djorgy Filbert; Lelengboto, Abraham Leslie Petir; Wardoyo, Sharon Kumaratih Dewi
Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Vol. 6 No. 1 (2023): JTIMB | Juni 2023
Publisher : Program Studi Magister Manajemen Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58303/jtimb.v6i1.3067

Abstract

Penelitian ini bertujuan untuk mengetahui apakah informasi yang diberikan oleh para influencer di Media Sosial TikTok dan Instagram kredibel sehingga dapat digunakan oleh investor pemula dalam pengambilan keputusan. Metode yang digunakan dalam penelitian ini adalah metode paired sample t-test sebelum dan sesudah nilai saham perusahaan yang direkomendasikan oleh para influencer dengan cara menghitung abnormal return dari setiap saham perusahaan yang ada. Pada penelitian ini terdapat 2 informasi yang diberikan yakni buy dan sell. Terdapat total data 134 saham perusaahan terdiri dari data buy sebanyak 32 influencer dengan total data 71 saham perusahaan dan data sell terdapat 31 influencer dengan total data 63 saham perusahaan. Hasil penelitian menunjukan bahwa ada perbedaan abnormal return harga saham sebelum dan sesudah informasi diberikan oleh para influencer di Media Sosial TikTok dan Instagram. Namun semakin jauh jarak waktu dari hari diberikannya informasi maka selisih nilai abnormal return saham akan menjadi lebih kecil. Kata kunci: Abnormal Return, Influencer, Kredibilitas Informasi, dan Media Sosial.
Pelatihan Identifikasi Potensi wilayah, Penemuan Ide, dan Analisis SWOT pada Koperasi Harapan Wanita Sejahtera Lelengboto, Abraham Leslie Petir; Wardoyo, Sharon Kumaratih Dewi; Rantung, Rinny; Indrajit, Indrajit; Pandeirot, Lanemey Brigitha; Prayanthi, Ika
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 7, No 2 (2024): Juli 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v7i2.3905

Abstract

Koperasi memiliki peran yang besar bagi peningkatan ekonomi bangsa. Tidak hanya sebagai identitas, namun harapannya adalah memberikan pemerataan ekonomi dan rasa keadilan bagi rakyat Indonesia, khususnya para pelaku koperasi. Tantangan utama yang dihadapi oleh koperasi adalah upaya penguatan kelembagaan dan kemampuan menerapkan manajemen yang efektif dan efisien. Tahapan awal yang dapat dilakukan adalah dengan memperkuat kemampuan anggota koperasi melalui pemaparan teori dan konsep kewirausahaan. Berdasarkan dengan kebutuhan koperasi Harapan Wanita Sejahtera Danowudu, tim pengabdian kepada masyarakat Universitas Klabat melaksanakan pelatihan yang berfokus kepada Identifikasi potensi wilayah, penemuan ide, dan analisis Kekuatan, Kelemahan, Kesempatan, dan Ancaman usaha. Materi pelatihan disusun berdasarkan teori dan konsep proses berpikir kreatif. Pendekatan pelatihan yang digunakan oleh tim adalah metode pembelajaran interaktif. Partisipan diajak untuk terlibat aktif pada saat mengikuti pelatihan. Para partisipan didorong untuk mampu memetakan ide melalui gambar dan curah pendapat yang dilakukan dalam kelompok. Hasil dari pelatihan ini menunjukkan adanya peningkatan pemahaman terkait dengan materi-materi yang telah dibagikan. Partisipan merasa puas terhadap metode pelatihan yang digunakan, mereka berpendapat bahwa metode pembelajaran interaktif mempermudah mereka untuk belajar melalui interaksi dan aktivitas yang serius namun menyenangkan.
Building Entrepreneurial Capacity Among Women Through Accounting Training Lelengboto, Abraham; Wardoyo, Sharon Kumaratih Dewi; Lompoliu, Erienika Meiling; Moniung, Rini Veronica
Servitium Smart Journal Vol 4 No 1 (2025): Servitium Smart Journal
Publisher : Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/servitium.v4i1.45

Abstract

In alignment with Indonesia’s people-centered economic framework under the 1945 Constitution, micro, small, and medium enterprises (MSMEs) contribute over sixty percent to the national gross domestic product. A significant share of this contribution is supported by women entrepreneurs, although they continue to face barriers in accessing entrepreneurial literacy, particularly in financial management. To address this issue, the Office of Cooperatives and MSMEs, in collaboration with Klabat University, implemented a community engagement program providing basic bookkeeping training for women entrepreneurs in Bitung City, North Sulawesi. The training design was informed by value chain theory, which identifies financial record-keeping as a vital supporting activity in value creation. A participatory learning approach was adopted, encouraging active discussion and culminating in an accounting practicum. Program effectiveness was assessed through pre- and post-training surveys, with data analyzed using descriptive and inferential statistics. A mean-difference test was applied to measure changes in participants’ competencies. The results show a significant increase in accounting knowledge following the intervention, indicating that the participants benefited from the training and demonstrated strong commitment to enhancing their entrepreneurial capacities. Keywords— People-centered economy, Women, Entrepreneurship, Accounting, MSMEs
Co-Authors Erienika Meiling Lompoliu Ika Prayanthi indrajit, Indrajit Lanemey Brigitha Pandeirot Moniung, Rini Veronica Mononege, Anastasya Sabatini Regina Manopo Rinny Cherill Rantung Ronny H Walean Tamariska Cimberly Lumawir Wagiu, Djorgy Filbert