Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Majalah Ekonomi
Teddy Gotama Gunawan
Universitas Kristen Petra
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Service Quality dan Store environment Terhadap Impulse Buying Melalui Positive Emotion Pada Sociolla Dhyah Harjanti; Teddy Gotama Gunawan
Majalah Ekonomi Vol 28 No 01 (2023): Juli 2023
Publisher : .Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol28.no01.a7429

Abstract

This research was conducted with the aim of knowing the effect of service quality and shop environment impulsively through positive emotions on Sociolla. This type of research is quantitative research with a sample of 119 respondents. Data processing techniques and data analysis in this study used SmartPLS 4.0 software. The results of this study indicate that the store environment has an effect on positive emotions, service quality has no effect on impulse buying, service quality does not affect positive emotions, the store environment does not affect impulse purchases, positive emotions do not affect impulse purchases, positive emotions do not mediate the effect of service quality. on impulse buying, positive emotions do not mediate the influence of the store environment on impulse buying.
Co-Authors Harjanti, Dhyah