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All Journal EKONOMIS : Journal of Economics and Business LamLaj
Bachrudin Bachrudin, Bachrudin
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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THE IMPLEMENTATION OF THE BALANCE THEORY BASED ON JUSTICE VALUES IN THE NOTARY’S POSITION Bachrudin, Bachrudin
Lambung Mangkurat Law Journal Vol. 4 No. 1 (2019): March
Publisher : Program magister Kenotariatan Fakultas Hukum Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32801/abc.v4i1.77

Abstract

The theory of “Value-Based Equilibrium Balance”, is a legal theory built by the author in this paper. This theory constructs the importance of providing legal protection for notaries by balancing between the fulfillment of the basic rights of notaries as holders of rights with humans, and the basic rights of individual notaries as citizens by taking into account the basic values ​​of justice. This type of research is doctrinal legal research or normative in the realm of legal philosophy. The construction of this legal theory is motivated by the existence of competition in the notary office’s practice of unhealthy competition. Unfair competition as mentioned previously denies the nature of the position of a notary, influences the perfection of the notary in carrying out his position and makes the entrance for legal interests ensnare the notary as the holder of office. Assume other positions related to decisions or invitations from the government or government or other institutions related to the context of similarity or conformity. This theory is useful to bring the agenda of changes to structural structures that are unfair, specifically in the context of notary ownership and general in the national life.
Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang Bachrudin, Bachrudin; Sutisna, Sutisna; Umalihayati, Umalihayati
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1547

Abstract

This research aims to determine the influence of brand awareness and product design on purchasing decisions through the purchase intention variable. The subjects in this research were 250 community respondents in Serang City. Data analysis tools use SPSS and SmartPLS using a Likert scale. The results of the research show that there is a significant influence between the product design variable on the purchase intention variable, but no direct influence was found between brand awareness on the purchase intention variable for AQUA Japan products in Serang City. Then there is a significant influence of the brand awareness, product design, purchase intention variables on the buying decision variable for AQUA Japan products in Serang City. This research also found that the purchase intention variable does not have a mediating effect on the influence of brand awareness on buying decisions, but the purchase intention variable can be used as a mediation on the influence of product design on buying decisions for AQUA Japan products in Serang City.
Co-Authors Sugeng, Margono Sutisna Sutisna Umalihayati Umalihayati