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All Journal Enrichment : Journal of Management Jurnal Indonesia Sosial Teknologi
Ismail Yusuf
Universitas Pendidikan Indonesia, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Implications of empathize in the design thinking method on the value of entrepreneurship creativity (study on SMES in Depok City) Uswatun Hasanah; Azizah Fauziyah; Ismail Yusuf
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1363

Abstract

Entrepreneurship is simply associated with activity creating a business that has potential to financial benefits. Many of the business actors in Depok City set up businesses solely because want to gain financial benefits and don’t understand the basic values of entrepreneurship, therefore this research aims to determine the impact of empathize method approach on entrepreneurial creativity value of entrepreneur participants in Depok City in 2020. This a quantitative research use descriptive approach, and a quasi-experimental method. Population in this study taken from New Entrepreneurial Participants in City of Depok for the 2020 Fiscal Year. Saturated sample of 75 participants used in this research. Based on the output, can be concluded that there are differences in creativity after using the empathy map approach. The results can contribute to the field of educational Entrepreneurship, related to the treatment given, namely the empathy approach, which can have an impact on entrepreneurial creativity. The Department of Cooperatives and Micro Enterprises for the City of Depok can focus their training by adding an empathetic approach or design thinking method to the participants to encourage them to see opportunities in a targeted and creative way in entrepreneurship so can improve their entrepreneurial skills and overcome unemployment.
Content marketing efforts in improving consumer purchase decision in Titip Weh Muhammad Jembar Mubarrak; Ismail Yusuf; Mira Nurfitriya
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1370

Abstract

The The purpose of this research is to find out: (1) How does marketing content describe and Titipin Weh consumers' purchasing decisions, (2) How does content marketing influence Titipan Weh's consumer purchasing decisions. This study uses 2 variables to test its influence, namely content marketing (X) purchasing decisions (Y). The objects in this study were 19 consumers from Titipin Weh. This study uses a quantitative research method with a descriptive and verification approach. From the results of the R test (Coefficient of Determination) the value of R Square (R²) obtained is 0.830, which means that the influence of marketing content on purchasing decisions is 83%, the remaining 17% is influenced by other factors not examined by the author.
The Role of Entrepreneurship Training on Business Sustainability (Study on MSMEs Fostered by Rumah BUMN Bandung) Ryan Fazri Sidiq; Azizah Fauziyah; Ismail Yusuf
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 8 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i8.1338

Abstract

The sustainability of Bandung City MSMEs businesses is an important factor in reducing the problem of unemployment levels and improving the economy of Bandung City. Rumah BUMN Bandung is one of the government's efforts to support the sustainability of Bandung City MSMEs businesses. This research aims to find out how much influence entrepreneurship training has on the business sustainability of MSMEs fostered by Rumah BUMN Bandung. This research focuses on 96 MSMEs fostered by Rumah BUMN Bandung who have actively participated in training, programs or events at Rumah BUMN Bandung at least 3 times. This study using survey method with a descriptive and verification quantitative approach. Data collection was carried out through distributing questionnaires and literature studies. The data analysis technique for this research uses simple linear regression analysis. In Addition, t-test and coefficient of determination were used to test the influence of entrepreneurship training on business sustainability. This research shows that Entrepreneurship Training can influence around 79.3% of the sustainability of UMKN businesses guided by Rumah BUMN Bandung, while 20.7% of the sustainability of UMKM businesses fostered by Rumah BUMN Bandung can be influenced by other factors such as managerial, innovative aspects and external support.
Co-Authors Azizah Fauziyah Muhammad Jembar Mubarrak Nurfitriya, Mira Ryan Fazri Sidiq Uswatun Hasanah