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All Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia Journal of Ekonomics, Finance, and Management Studies
Asnanda Fairuz Tsuraya
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Humanities Economics, Econometrics & Finance Social Sciences

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Analisis SWOT dalam Mengembangkan UMKM Food and Beverage di Kelurahan Keputih Irma Nur Hanifa; Djuliandhika Rachmanigtyas; Asnanda Fairuz Tsuraya
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 2 No. 2 (2023): Juni : Perigel: Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v2i2.903

Abstract

SWOT analysis is an analysis that has an important influence on the sustainability of a business or product, with a SWOT, business actors can consider a more mature strategy for the business to continue to run smoothly in the long term. This study aims to determine the strengths, weaknesses, opportunities and threats of MSMEs in Keputih so that the 74 Thematic KKN Groups and MSME actors can work together and work together on what must be done so that MSMEs can develop.
Analisis Strategi Pemasaran Kopi dalam Meningkatkan Volume Penjualan di PT. Utokopia Coffee Surabaya Asnanda Fairuz Tsuraya; Acep Samsudin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9347

Abstract

This study aims to analyze the marketing strategies implemented by PT. Utokopia Coffee Surabaya in increasing sales volume amid the increasingly competitive coffee business. The research method used is qualitative with a descriptive approach, which includes in-depth interviews, observations, and document analysis. The results show that Utokopia Coffee has strengths in product quality and strategic location, but also faces weaknesses in promotion and seating capacity. Opportunities for growth exist in the increasing coffee consumption trend, while threats come from intense competition. By applying SWOT analysis, this study recommends improving facilities, innovating the menu, and adopting more interactive marketing strategies to enhance competitiveness and sales volume.
Co-Authors Acep Samsudin Djuliandhika Rachmanigtyas Irma Nur Hanifa