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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal khabar: Komunikasi dan Penyiaran Islam
Siti Asyaroh
Universitas Islam Negeri Sumatera Utara
Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Public Relations dalam Program-Program Radio Winda Kustiawan; Faradiba Shaliha; Siti Asyaroh; Ade Tegar Pramana Sianipar; Annisa Erina Nainggolan; Ahmad Sakban Wahyudi; Rivaldy Rivaldy
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Public Relations atau humas sangat diperlukan baik pada tingkat pemerintahan maupun perusahaan. Public relations diharapkan dengan masyarakat dalam berbagai aktivitas bisa sama-sama memberikan informasi dengan tujuan bersama. Penelitian ini menggunakan metode penelitian kualitatif melalui studi pustaka. Sumber- sumber kepustakaan dapat diperoleh dari buku, jurnal, majalah, hasil-hasil penelitian dan sumber-sumber lainnya yang sesuai. Public relations dapat diartikan hubungan hubungan antar publik. Dengan adanya kata antar disini, menunjukkan adanya banyak public yang harus melakukan hubungan tersebut, dan karena publiknya banyak, maka menandakan banyaknya hubungan. Dalam Kamus Besar Bahasa Indonesia, radio memiliki arti siaran (pengiriman) suara atau bunyi melalui udara. Peranan public relations dalam suatu organisasi dapat dibagi tiga kategori, yaitu penasehat ahli, fasilitator komunikasi, dan fasilitator proses pemecahan masalah. Peneliti mengambil beberapa contoh strategi public relations pada program radio di Indonesia, seperti Ben’s Radio 106,2 FM, Radio Delta FM Jakarta, dan RRI cabang Madya-Denpasar. Pada umumnya kegiatan Public Relations ditujukan pada dua jenis sasaran atau public (khalayak) yaitu Public Internal dan Publik Eksternal.
Strategi Media Cetak Dalam Mempertahankan Eksistensi Surat Kabar Di Era Digital: Studi Komparatif Harian Analisa, Harian Waspada, Dan Harian Sumut Pos Siti Asyaroh; Irma Yusriani Simamora
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1206

Abstract

The development of technology, especially the internet, has made it easier to access information quickly. The internet is the main means to find all needs, both primary, secondary, and tertiary. Through websites, news apps, and social media, people can get information in seconds, allowing them to stay up-to-date with the latest developments in various fields. The shift in access to information from print to online media has occurred along with the advancement of digital technology, making people prefer information that is fast, practical, and easily accessible through the internet. This phenomenon is a challenge for print media in maintaining their existence, especially in producing newspapers. The decline in the number of prints continues to be experienced by various print media. Therefore, print media massively creates strategies to survive in the era of digitalization, starting from convergence, content innovation, managing advertising strategies, to distribution. This research is a comparative study between the media of Analisa Daily, Waspada Daily, and Sumut Pos Daily using qualitative methods. Data collection uses interview, observation, and documentation techniques.
Co-Authors Ade Tegar Pramana Sianipar Ahmad Sakban Wahyudi Annisa Erina Nainggolan Faradiba Shaliha Rivaldy Rivaldy Sriani Sriani Winda Kustiawan