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All Journal Journal of Economic and Business Education
Siti Rachmatiya Lastmi Dehi
Economic Education Department, Universitas Negeri Gorontalo
Economics, Econometrics & Finance Education

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Pengaruh Diskon Dan Kepercayaan Konsumen Terhadap Keputusan Pembeli di Aplikasi Shopee. Siti Rachmatiya Lastmi Dehi; Usman Moonti; Melizubaida Mahmud; Radia Hafid Hafid
Journal of Economic and Business Education Vol 1, No 1 (2023)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.508 KB) | DOI: 10.37479/jebe.v1i1.18707

Abstract

This study uses a quantitative approach, with 35 respondents (students) in the Department of Economics Education, Faculty of Economics, Universitas Negeri Gorontalo. The main research instrument is a questionnaire. The data collected are analyzed and tested with multiple linear regression. The results show that there is an effect of discounts and consumer trust on purchasing decisions of Shopee application users in the class of 2018 of Bachelor’s Degree Program in Economic Education, Faculty of Economics, Universitas Negeri Gorontalo. The effect of discounts and consumer trust on purchasing decisions of Shopee application users are 31,1% while the remaining 68,9% is influenced by variables that are not examined.
Co-Authors Melizubaida Mahmud Radia Hafid Usman Moonti