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All Journal Journal of Economic and Business Education
Fandriananto Sayedi
Economic Education Departement, Universitas Negeri Gorontalo
Economics, Econometrics & Finance Education

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Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Toko Amira Meubel Kota Gorontalo Fandriananto Sayedi; Rosman Ilato; Radia Hafid; Usman Moonti; Sudirman Sudirman
Journal of Economic and Business Education Vol 1, No 2 (2023)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.769 KB) | DOI: 10.37479/jebe.v1i2.18651

Abstract

The present research aimed to determine the effect of product quality on customer satisfaction at Amira Furniture Store, Gorontalo City.This research employed a quantitative approach with a survey research method. The data used were primary data obtained from disributing questionnaires to customers of Amira Furniture Store, Gorontalo City, with a sample of 40 respondents. In the meantime, the data analysis technique used simple linear regression.In conclusion, product quality had a significant effect on customer satisfaction at the Amira Furniture Store, Gorontalo City. In addition, product quality effectively and efficiently had a significant effect on customer satisfaction for 51.4%, while the remaining 48.6% were affected by other variables examined in this research. This result signified that product quality significantly affected customer satisfaction at Amira Furniture Store, Gorontalo City.
Co-Authors Radia Hafid Rosman Ilato Usman Moonti