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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Manajemen
Wildan Nurhidayat
Universitas Pendidikan Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Citra Destinasi terhadap Keputusan Berkunjung ke Kampung Karuhun Della Maghfira Napu; Wildan Nurhidayat; Muhammad Syakib Asqalani Rifai
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.369 KB) | DOI: 10.36418/syntax-literate.v8i3.11499

Abstract

Kampung karuhun adalah salah satu destinasi unggulan di kabupaten Sumedang. Mengusung konsep eco green park, citra destinasi terbentuk baik dimata wisatawan namun kunjungan wisatawan domestik mengalami penurunan secara fluktuatif. Citra destinasi wisata yang baik merupakan salah satu pertimbangan utama wisatawan ketika menentukan preferensi destinasi wisata. Penelitian ini bertujuan untuk mengetahui pengaruh citra destinasi terhadap keputusan berkunjung ke Kampung karuhun, Kabupaten Sumedang. Jenis penelitian yang digunakan adalah penelitian kuantitatif dengan pendekatan deskripstif dan verifikatif menggunakan teknik analisis regresi berganda dan metode survei. Responden dalam penelitian ini sebanyak 210 wisatawan lokal. Hasil pengujian menunjukan Citra destinasi terhadap keputusan berkunjung berpengaruh secara simultan dan parsial. Citra destinasi memiliki penilaian yang kuat dan memiliki hubungan yang sangat positif terhadap keputusan berkujung ke Kampung Karuhun.
Upaya Meningkatkan Kepuasan Wisatawan Melalui Fasilitas di Kampung Buricak Burinong Della Maghfira Napu; Wildan Nurhidayat; Ervina Damayanti; Astrie Noviyanti; Resi Nur Rahmawati
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i2.349

Abstract

Tourist facilities are one of the crucial elements in supporting tourism activities in tourist destinations. Adequate facilities will provide comfort for tourists when visiting tourist destinations. This is in line with the increase in tourist visits to Sumedang Regency, but there has been a decrease in visits to Buricak Burinong Village. This is allegedly because the facilities available in Buricak Burinong Village do not meet the desires and needs of visitors. The aim of this research is to find the effect of facilities on the level of visitor satisfaction in Buricak Burinong Village. This quantitative descriptive study was conducted to determine the influence of facilities and visitor satisfaction in Buricak Burinong Village. Data was collected through a survey of 100 visitors using a questionnaire. Respondents were selected using the Convenience Sampling method. Data were analyzed using F Test, T Test, and path analysis. Research findings reveal a significant influence of facilities on visitor satisfaction. It is hoped that the quality of the existing facilities in Buricak Burinong Village can be improved so that they can provide maximum satisfaction and increase tourist visits according to the predetermined targets.
Co-Authors Asqalani Rifai, Muhammad Syakib Astrie Noviyanti Della Maghfira Napu Ervina Damayanti Resi Nur Rahmawati