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All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Dian Widhasari
Fakultas Bisnis dan Ekonomika Universitas Surabaya
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

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Balanced Scorecard sebagai Metode Pengukuran Efektivitas Strategi Competitive Advantage Pt. X dalam Menghadapi Kondisi Vuca Dian Widhasari; Noviaty Kresna Darmasetiawan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (481.547 KB) | DOI: 10.36418/syntax-literate.v8i6.12760

Abstract

The current business conditions are experiencing major challenges with the occurrence of globalization. This is further complicated by the occurrence of VUCA due to the COVID-19 pandemic that occurred in the last 2 years. Business challenges that initially focused only on globalization, now must focus more on determining the right strategy to face business competition while surviving the VUCA conditions due to the COVID-19 pandemic. This research was conducted at PT. X, who managed to survive the VUCA condition due to the COVID-19 pandemic by using the BSC method to measure the effectiveness of the competitive advantage strategy that the company has used
Co-Authors Noviaty Kresna Darmasetiawan