Syntax Literate: Jurnal Ilmiah Indonesia
Jurnal Ilmiah Indonesia

Balanced Scorecard sebagai Metode Pengukuran Efektivitas Strategi Competitive Advantage Pt. X dalam Menghadapi Kondisi Vuca

Dian Widhasari (Fakultas Bisnis dan Ekonomika Universitas Surabaya)
Noviaty Kresna Darmasetiawan (Fakultas Bisnis dan Ekonomika Universitas Surabaya)

Article Info

Publish Date
27 Jun 2023

Abstract

The current business conditions are experiencing major challenges with the occurrence of globalization. This is further complicated by the occurrence of VUCA due to the COVID-19 pandemic that occurred in the last 2 years. Business challenges that initially focused only on globalization, now must focus more on determining the right strategy to face business competition while surviving the VUCA conditions due to the COVID-19 pandemic. This research was conducted at PT. X, who managed to survive the VUCA condition due to the COVID-19 pandemic by using the BSC method to measure the effectiveness of the competitive advantage strategy that the company has used

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Journal Info
Syntax Literate: Jurnal Ilmiah Indonesia
Website

Abbrev

syntax-literate

Publisher

Syntax Corporation Indonesia

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, ...