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All Journal Trikonomika: Jurnal Ekonomi
Stela Aubelia
Petra Christian University
Economics, Econometrics & Finance

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LIFESTYLE AND SELF-ESTEEM OF GENERATION Z IN GADGET PURCHASING DECISION Eddy Madiono Sutanto; Stela Aubelia
TRIKONOMIKA Vol 21 No 2 (2022): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.383 KB) | DOI: 10.23969/trikonomika.v21i2.5410

Abstract

The consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions.
Co-Authors Eddy Madiono Sutanto