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All Journal Economos : Jurnal Ekonomi dan Bisnis
Ulfi Lestiana Lafiatun
Universitas Yapis Papua
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Mediation Of Consumer Satisfaction Between Product Quality and Interest In Repurchase Wardah Powder At Matahari Department Store Jayapura Muhammad Ridwan Rumasukun; Mohammad Aldrin Akbar Akbar; Yendra Yendra; Ulfi Lestiana Lafiatun
Economos : Jurnal Ekonomi dan Bisnis Vol 5 No 2 (2022): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.798 KB) | DOI: 10.31850/economos.v5i2.1804

Abstract

This study aims to determine the effect of product quality on the purchase intention of wardah powder product at Matahari Departement Store Jayapura. The sampling method used purposive sampling with predetermined criteria. The sample of this research is 130 people. The results showed that product quality had no effect on repurchase intention, but had a positive effect on customer satisfaction. Customer satisfaction has a positive and significant effect on repurchase interest. Product quality has an effect on repurchase intention trought customer satisfaction as a mediating variable.
Co-Authors Mohammad Aldrin Akbar Akbar Muhammad Ridwan Rumasukun Yendra