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All Journal Asia-Pacific Management and Business Application International Journal of Applied Business Research
David Dean, David
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Is A Vending Machine My Best Bet? Understanding Key Factors Determining US Consumers’ Preference and Loyalty to Fruit Vending Machines Botero, Julio; Rombach, Meike; Dean, David; Gan, Christopher
Jurnal Internasional Penelitian Bisnis Terapan Vol 6 No 02 (2024)
Publisher : Politeknik Negeri Bandung

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Abstract

This study investigates the key factors influencing US consumer preference and loyalty to fruit vending machines compared to other distribution channels. It specifically examines the roles of experience, quality and value, COVID-19, convenience, freshness, and safety-related benefits of fruit vending machines. Data was collected through an online consumer survey and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). The findings reveal that the strongest predictors of consumer preference and loyalty are experience and perceived quality and value of the fruits. Convenience benefits appear significant only when comparing vending machines to other distribution channels while food safety does not emerge as a key factor. These findings add valuable insights for fruit growers and marketing managers in the US food retail sector.
The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach Hapsari, Raditha; Clemes, Michael D; Dean, David
APMBA (Asia Pacific Management and Business Application) Vol. 3 No. 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2015.003.03.1

Abstract

Scholars and practitioners agree that organisations cannot rely on transactional marketing since customers demand more personalized goods and services. Consequently, organisations need to build a relationships based on a mutual exchange with their customers to satisfy their needs and wants and customer relationship emerged to enhance long-term customer profitability. Customer perceived value have been widely accepted as important antecedents improving customer loyalty. However, only a few published studies have the integrated customer engagement construct with the other important marketing constructs to examine the interrelationship among them. This research aims to examine the interrelationships among perceived value, customer engagement and customer loyalty. Focus group discussions, and a survey of 250 Indonesian airline passengers in East Java Province, Indonesia, were conducted to satisfy the research objectives. In order to carry out a comprehensive investigation of the relationship between variables, a quantitative approach is used in this study. The methods used to analyse the data are Confirmatory Factor Analysis (CFA) to test the model fit and Structural Equation Modelling (SEM) to test the hypothesis. Sobel’s test is also used to test the mediating role of customer engagement. The findings of this study indicate while customer perceived value consistently influences loyalty, customer engagement is also proven to be an antecedent of loyalty. Furthermore, customer engagement is also proven to play a mediating role which strengthens the relationship between perceived value and loyalty. The results of the empirical analysis is supported by previous studies that suggest customer engagement is a new construct that has an important role to play in enhancing passenger loyalty.
Co-Authors Botero, Julio Gan, Christopher Michael D Clemes, Michael D Raditha Dwi Vata Hapsari Rombach, Meike