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All Journal Asia-Pacific Management and Business Application COMMENTATE: Journal of Communication Management
Diyah Ayu Amalia Avina, Diyah Ayu Amalia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Audience Interpretation of Masculine Domination of Female Superhero Characters: A Reception Analysis Study on the Captain Marvel Film Avina, Diyah Ayu Amalia; Ardhiaputri, Dhiesta
COMMENTATE: Journal of Communication Management Vol. 5 No. 2 (2024): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103005220244

Abstract

This research explores how audiences interpret messages about masculine dominance in the portrayal of female superhero characters in the film Captain Marvel, emphasizing its elements of female masculinity. Employing a descriptive qualitative approach within an interpretive paradigm, the study applies Stuart Hall’s reception analysis method focusing on encoding and decoding. Audience interpretations are categorized into three hypothetical positions: dominant-hegemonic, negotiated, and oppositional. Data were gathered through in-depth interviews with six informants (three male, three female) selected via purposive sampling to ensure diversity and familiarity with the film. Preliminary interviews were followed by main interviews, during which six scenes were presented for interpretation. The collected data were transcribed, coded, and analyzed to determine the informants' positions. The findings show that audience interpretations of female masculinity in Captain Marvel are shaped by their individual experiences, knowledge, and backgrounds, leading to varied understandings of the film’s messages. These interpretations place informants within one of the three categories, with most audiences accepting the majority of the preferred readings.
Factors Attributing to Outwards Direct Investments from Developing Countries to Developed Countries: Evidence from China and India Avina, Diyah Ayu Amalia; Adikara, Henry Kusuma
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 2 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.02.4

Abstract

The purpose of this research is to explore the growing trend of outward foreign direct investments (OFDIs) from developing countries to developed countries. Market-seeking and strategic asset explorations are the main motivations for conducting OFDIs in developed countries. Meanwhile, cross-border greenfield investments and cross-border mergers and acquisitions are the main entry strategies used by developing countries when penetrating the developed markets. Finally, this paper reveals mixed results about the explaining ability of John Dunning’s International Development Path (IDP) theory on the patterns of selected developing markets' OFDIs to developed countries. On the one hand, China’s OFDIs follow the paths in the IDP theory. On the other hand, those of India do not confirm so.
Co-Authors Ardhiaputri, Dhiesta Henry Kusuma Adikara, Henry Kusuma