Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal JURNAL KOMUNIKASI DAN BISNIS Blockchain Frontier Technology (BFRONT)
Kanon Mommsen Wongkar
Universitas Multimedia Nusantara
Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Leveraging Blockchain Governance and Smart Contracts for Entrepreneurs in Social Media Kanon Mommsen Wongkar; Triananda Fajar Satriawan; Nuke Puji Lestari Santoso; Noah Rangi
Blockchain Frontier Technology Vol. 6 No. 1 (2026): Blockchain Frontier Technology
Publisher : IAIC Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/b-front.v6i1.1090

Abstract

Social media entrepreneurship is shaped by centralized platforms controlling algorithms, monetization, and data, often limiting autonomy and bargaining power. Blockchain governance and smart contracts offer alternative arrangements to enhance transparency, trust, and value distribution. This study aims to examine the role of blockchain governance and smart contracts as alternative institutional mechanisms for entrepreneurs in social media ecosystems, with a focus on implementation conditions, strategic opportunities, and associated limitations. This research adopts a qualitative conceptual approach based on a systematic review of indexed academic literature published between 2022 and 2025, complemented by an analysis of documentation from blockchain based social media platforms, white papers, and relevant industry reports. The analysis maps key challenges faced by social media entrepreneurs onto blockchain governance mechanisms and smart contract functionalities. The findings indicate that blockchain governance and smart contracts can enhance entrepreneurial participation, improve transparency in revenue distribution, and strengthen the protection of digital assets. However, these benefits are context dependent and con- strained by several factors, including technical complexity, unequal token distribution, and regulatory uncertainty. Therefore, blockchain governance and smart contracts should not be viewed as universal solutions, but as strategic instruments whose effectiveness depends on inclusive governance design, sufficient technical readiness, and adaptive policy frameworks to support sustainable social media entrepreneurship. This article contributes by proposing an evaluative framework to assess the implementation of blockchain governance and smart contracts in social media entrepreneurship, emphasizing alignment be- tween technological design, governance inclusivity, and ecosystem readiness.
Digital Marketing Strategies among Traditional Healers in Solo and Wonosobo: Engaging Young Audiences Yohanes Langgar Billy; Indiwan Seto Wahjuwibowo; Kanon Mommsen Wongkar
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1393

Abstract

Traditional healers in Solo and Wonosobo face increasing challenges in engaging young people, despite the widespread use of digital platforms by this demographic. This study explores the adoption of digital marketing strategies by traditional healers to enhance their outreach to youth. Employing a qualitative approach, semi-structured interviews were conducted with healers in both regions to examine their current practices and perceptions regarding digital engagement. The findings reveal that while a few healers, such as Ibu Ani, have effectively utilized platforms like TikTok and Instagram, most still rely heavily on word-of-mouth promotion. Limited use of digital media stems from a lack of technological skills and insufficient content tailored to youth preferences. The study is guided by Uses and Gratifications Theory to understand how young people seek and interact with online health content. The results suggest that to improve engagement, traditional healers should adopt more interactive and youth-oriented digital strategies, including collaboration with influencers and the use of culturally resonant content. These findings offer practical insights for revitalizing traditional medicine in the digital age.
Co-Authors Indiwan Seto Wahjuwibowo Noah Rangi Nuke Puji Lestari Santoso Triananda Fajar Satriawan YOHANES LANGGAR BILLY