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All Journal BIMASTER JURNAL SAINS PERTANIAN EQUATOR
Santi Santi
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Mathematics

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PENDEKATAN METODE BAYESIAN GELF PADA MODEL SURVIVAL EKSPONENSIAL UNTUK MENENTUKAN PREMI TUNGGAL PADA ASURANSI Santi Santi; Shantika Martha; Setyo Wira Rizki
Bimaster : Buletin Ilmiah Matematika, Statistika dan Terapannya Vol 9, No 1 (2020): Bimaster : Buletin Ilmiah Matematika, Statistika dan Terapannya
Publisher : FMIPA Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.461 KB) | DOI: 10.26418/bbimst.v9i1.38965

Abstract

Model survival didefinisikan sebagai suatu distribusi probabilitas untuk variabel random yang berkaitan dengan usia serta ketahanan suatu produk ataupun jiwa. Model survival dalam penelitian ini membahas tentang fungsi ketahanan hidup dari suatu individu. Model survival diaplikasikan untuk mendapatkan nilai premi asuransi jiwa dwiguna. Premi asuransi dwiguna didapatkan dengan pendekatan metode Bayesian. Metode Bayesian adalah metode yang digunakan untuk menentukan distribusi posterior. Langkah yang dilakukan untuk mendapatkan distribusi posterior yaitu mengalikan fungsi likelihood dengan distribusi prior. Kemudian diperoleh distribusi posterior yang digunakan untuk mengestimasi metode Bayesian GELF (General Entropy Loss Function) pada model survival, dan diaplikasikan ke APV (Actuarial Present Value) asuransi jiwa dwiguna. Berdasarkan penelitian diketahui bahwa premi asuransi jiwa dwiguna pada seseorang berusia 30 tahun dengan jangka waktu 10 tahun didapat harga premi sebesar Rp78.742.900.  Kata kunci: Model survival, Metode Bayesian, Distribusi posterior. 
STRATEGY OF MARKETING LOCAL HYDROPONIC VEGETABLE IN PONTIANAK Santi Santi; Eva Dolorosa; Imelda Imelda
Jurnal Sains Pertanian Equator Vol 8, No 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.30724

Abstract

AbstractThe demand for hydroponic vegetables is quite a lot, producers are also starting to increase, so it needs a strategy for the hydroponic market. The purpose of this study is to formulate a marketing strategy by identifying internal strengths and weaknesses, as well as external opportunities and threats of hydroponic vegetable business. Data collection was carried out by distributing questionnaires, interviews and direct observation of 25 respondents. Analysis of research data using SWOT analysis. The results showed that the position of the hydroponic vegetable marketing strategy in Pontianak City in mapping the strategic environment (internal and external environment) was in the first (one) quadrant, which supported aggressive growth policies (Growth Oriented Strategy) or used the Strengths-Opportunities strategy (SO Strategy). The SO strategy is to optimize and utilize technology development as best as possible to attract potential customers, maintain and improve product quality to meet consumer needs, and expand the distribution and marketing network of hydroponic vegetables. Keywords: Hydroponic Vegetables, SWOT, marketing Strategy.
Co-Authors Eva Dolorosa Imelda Imelda Setyo Wira Rizki Shantika Martha