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Peran Produser pada Program Feature Televisi “Geliat Budaya Ngopi di Pontianak” Faiz Iqbal Maulid; Siti Sarifah; Tri Anggraeni
Jurnal Ilmiah Multimedia dan Komunikasi Jurnal Ilmiah Multimedia dan Komunikasi Vol. 8 No. 1, Bulan Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v8i1.233

Abstract

Pontianak has a great business potential in the coffee sector and eventually makes it as the largest coffee exporting city in Indonesia. Then this is an interesting theme to be made into a feature format of television program. This program will especially attract more to urban people who want to know more about simple activities that affect the level of happiness in Indonesia. This scientific work discusses the role of the producer in making a feature program titled "Geliat Budaya Ngopi di Pontianak" which contains a feature format with the theme of human interest, as well as informative and entertaining feature program. The creation of this program went through pre-production, production and post-production stages. Producer plays an important role in the content of a program. Producer is required to take concern and combine the elements in planning, producing, and broadcasting a television program in order to get high quality production results. These elements include production materials, production facilities, production costs, human resource management, as well as the stages of production implementation. This feature program combines several sub-formats such as vox pop, statements, and narratives that support the information and visuals.
Pelatihan Personal Branding dan Pembuatan Video Content sebagai Sarana Video Promosi Kreatif pada Masyarakat Desa Jlegong Pagerkukuh Kabupaten Wonosobo Dwi Korina Relawati; Sudono Sudono; Siti Sarifah; Shinto Dwirawati; Basirun Basirun; Diyah Ayu Karunianingsih; Kusumo Gambrianto; Siti Asiatun; Mufadhol Mufadhol
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 4 No. 2 (2025): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v4i2.5171

Abstract

Social media has a significant position as a means of promotional media in building branding. Optimization of social media needs to be done with quality and consistent content as a promotional media through promotional videos. Creative promotional video production training is an effort to improve digital competence for the community, community, institutions and stakeholders. Training on making content videos and personal branding at SMPIT Desa Jlegong, Pagerkukuh, Wonosobo, was carried out using participatory methods and direct practice to improve participants' skills optimally. This activity was attended by 40 participants who were divided into 4 small groups so that the learning process was more effective and interactive. Each group was facilitated by three mentors. The project challenge was given to create video content that was relevant to their personal or institutional identity, then presented as an evaluation of learning outcomes. The results of this training, the content produced reflects the participants' ability to apply theory to practice, including the use of narratives, visuals, and simple editing. The conclusion of this activity, content videos and personal branding at SMPIT Desa Jlegong were successfully implemented and had a positive impact on increasing digital literacy, creativity, and self-awareness of participants.