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All Journal Penamas: Journal of Community Service Jurnal Economica: Media Komunikasi ISEI Riau TECHNOBIZ : International Journal of Business
Meilinda Dwi Anugrah
Politeknik Negeri Sriwijaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Other

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PENGARUH OPINI AUDIT, FINANCIAL DISTRESS, AUDIT FEE DAN UKURAN PERUSAHAAN KLIEN TERHADAP AUDITOR SWITCHING (PADA PERUSAHAAN SEKTOR TRANSPORTASI DAN LOGISTIK YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2018-2022 Nadia Rizky; Wita Dwika Listihana; Dini Onasis; Meilinda Dwi Anugrah
JURNAL ECONOMICA: Media Komunikasi ISEI Riau Vol. 11 No. 2 (2023)
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46750/economica.v11i2.198

Abstract

Pergantian auditor (auditor switching) mengacu pada pergantian akuntan publik atau kantor akuntan publik. Fenomena ini menjadi perhatian dalam dunia akuntansi karena memiliki implikasi yang signifikan terhadap kualitas pelaporan keuangan dan kepercayaan investor. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh opini audit, financial distress, audit fee, ukuran perusahaan klien terhadap auditor switching, baik secara simultan maupun secara parsial. Penelitian ini menggunakan data laporan keuangan dan tahunan pada perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2018-2022. Penelitian ini menggunakan metode purposive sampling dengan jumlah sampel sebanyak 10 perusahaan. Data observasi yang digunakan adalah 50 data yang diambil dari rentang waktu 5 tahun. Metode analisis yang digunakan dalam penelitian ini adalah statistik deskriptif dan regresi logistik dengan bantuan program Statistical Package for Social Science (SPSS). Secara simultan, hasil penelitian ini membuktikan bahwa opini audit, financial distress, audit fee, dan ukuran perusahaan klien tidak berpengaruh signifikan terhadap auditor switching. Sedangkan secara parsial, hasil penelitian ini menunjukkan bahwa hanya opini audit yang berpengaruh negatif dan signifikan terhadap auditor switching. Kata Kunci : Auditor Switching, Opini audit, Financial Distress, Audit Fee, dan Ukuran Perusahaan Klien
ACCOUNTING MEETS AI: THE INFLUENCE OF TECHNOLOGY READINESS AND HEDONIC MOTIVATION ON STUDENTS’ ADOPTION INTENTION Ulfah Tika Saputri; Meilinda Dwi Anugrah; Kurnia Widya Oktarini; Devi Febrianti; Edy Firza
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.287

Abstract

This study aims to examine the mediating effect of hedonic motivation on the relationship between technology readiness and the intention to adopt AI technology in the learning process of accounting students at vocational higher education institutions. A purposive sampling technique was employed, resulting in 500 respondents who met the predefined criteria and were included as the study sample. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that technology readiness does not have a direct effect on the intention to adopt AI in the learning process. Instead, hedonic motivation serves as a mediating variable, linking technology readiness to the intention to adopt AI-based technology among accounting students in vocational higher education.
Analisis return on investment: Edukasi literasi keuangan pemasaran digital bagi UMKM Cakebytri di Kota Palembang Meilinda Dwi Anugrah; Ulfah Tika Saputri; Edy Firza; Zulkifli Zulkifli; Siska Aprianti
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3093

Abstract

This community service activity aimed to improve digital marketing and financial literacy among Cakebytri MSMEs in Palembang City by applying Return on Investment (ROI) analysis. The activity was carried out in three stages: preparation, education, and evaluation, using interactive materials on digital marketing and ROI calculation simulations based on simple data and actual business data. The results showed an improvement in participants’ understanding, as indicated by an increase in the average pre-test score from 60 to 85 in the post-test, representing a 41.67% improvement. Participants were also able to calculate and interpret ROI independently. The analysis showed that all advertising platforms generated positive ROI, with TikTok Ads as the most optimal platform, followed by Instagram Ads and Facebook Ads. As a follow-up, the partner was encouraged to use a simple recording format and evaluate ROI regularly at the end of each digital advertising period. This activity contributes to strengthening financial literacy, improving the efficiency of marketing budgets, and supporting data-driven decision-making for business sustainability.
Co-Authors Devi Febrianti Dini Onasis Edy Firza Kurnia Widya Oktarini Nadia Rizky SISKA APRIANTI, SRI HARTATY, INDRA SATRIAWAN Ulfah Tika Saputri Wita Dwika Listihana Zulkifli Zulkifli