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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen dan Bisnis (JMB) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Senna Enzovani
Universitas Mitra Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan Usaha Produk Bersulam Tapis Pada Thasya Ethnic Di Bandar Lampung Senna Enzovani; Siti Khoirina; Aura Dewi; Dinni Arini Putria Alfriani
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 1 (2022): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i1.1938

Abstract

Community Service Activities (PKM) carried out by lecturers and students from the Faculty of Business at Mitra Indonesia University were carried out in order to increase knowledge about business development at Thasya Ethnic. The PKM implementation team participated in the practice of making tissue holders and wall hangings which were part of Thasya Ethnic's production. The raw materials are prepared by the owner of the Thasya Ethnic, making it easier for us to carry out the PKM. As a result of this activity the PKM Team from the Faculty of Business, Universitas Mitra Indonesia, gained sufficient knowledge to participate in producing ethnic products made from tapioca combined with woven fabrics or synthetic leather. Innovations are continuously carried out to maintain the sustainability of products that continue to develop to cope with increasingly varied market demands.
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Beat (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Bandar Lampung) Toton Toton; Senna Enzovani; Bunga Vidya Putri
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 2 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i2.774

Abstract

ABSTRACTProblems in this research was motorcycle sales brand honda beat to PT .Astra Honda Motor experienced fluctuations , sales the highest was in april of 7,03 % , while declining sales the highest was in june of 5,63 %. The problems formulated is whether brand image and prices influential of the decision the purchase motorcycle honda beat in students of the Faculty Business And Economy University Bandar Lampung .Population in this research is students of the faculty business and economy university bandar lampung were 96 respondents , data collection use spss 23.0 version .Based on the results of discussion a conclusion can be drawn that obtained the regression equation is linear multiple of y = 8,018 + 1,084 x1 + 0,459 x2 , value f statistic of 58,608 with significance of 0.000 .Value the coefficients determination 75,4%.Keywords : Brand Image, Price, and Purchase Decision
Pengembangan Usaha Produk Bersulam Tapis Pada Thasya Ethnic Di Bandar Lampung Senna Enzovani; Siti Khoirina; Aura Dewi; Dinni Arini Putria Alfriani
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 1 (2022): Maret : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i1.1938

Abstract

Community Service Activities (PKM) carried out by lecturers and students from the Faculty of Business at Mitra Indonesia University were carried out in order to increase knowledge about business development at Thasya Ethnic. The PKM implementation team participated in the practice of making tissue holders and wall hangings which were part of Thasya Ethnic's production. The raw materials are prepared by the owner of the Thasya Ethnic, making it easier for us to carry out the PKM. As a result of this activity the PKM Team from the Faculty of Business, Universitas Mitra Indonesia, gained sufficient knowledge to participate in producing ethnic products made from tapioca combined with woven fabrics or synthetic leather. Innovations are continuously carried out to maintain the sustainability of products that continue to develop to cope with increasingly varied market demands.
Co-Authors Aura Dewi Bunga Vidya Putri Dinni Arini Putria Alfriani Siti Khoirina Toton TOTON