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All Journal Jurnal Studi Manajemen Organisasi
Armita Wahyu Ridho
Mercu Buana University
Economics, Econometrics & Finance

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Marketing of Sharia Halal Beach Tourism Through E-WOM Armita Wahyu Ridho; Setyo Riyanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.30784

Abstract

At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion of Islam. Halal tourism is a tourism activity that is devoted to facilitating the Muslim travel needs. The term halal tourism emerged in 2015 when a World Halal Tourism Summit event was held in Abu Dhabi. Community activities in sharing their experiences through social media are Electronic Word of Mouth (e-WOM) activities. E-WOM activities usually use social media such as Instagram, Facebook, Path, Twitter, etc.Keywords: Marketing, Wisata Halal, E-WOM
Co-Authors Setyo Riyanto