Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Marketing Innovation
Alexandre Desausa Guteres
Universidade Da Paz, Timor Leste
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Perceived Usefulness, Trust and Visual Information toward Attitude and Purchase Intention Vika Gustyana Mulyani; Moh Farid Najib; Alexandre Desausa Guteres
Journal of Marketing Innovation (JMI) Vol. 1 No. 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.136 KB) | DOI: 10.35313/jmi.v1i01.12

Abstract

Bandung is one of culinary cities in Indonesia that continues to show the growth of restaurant businesses. It provides intense competition for the culinary industries to keep the businesses alive. The consumer trend itself changes to how-to learning company through the choice of article, for example the use of Instagram. This study thus aims to identify the influence of Instagram food blogger elements namely perceived usefulness, trust, and visual information on consumer buying attitudes and their purchase intentions. To test the proposed model, this study applies variance-based structural equations Partial Least Squares (PLS) modeling with 200 Instagram food blogger who are recommended by the readers in Bandung, Indonesia as the samples. The results show all variables have positive effects on attitudes and purchase intention. In contrary, perceived usefulness does not give significant effect on purchase intention. As a follow-up on the results of the study, the managerial implication of these findings is discussed.
Co-Authors Moh Farid Najib Vika Gustyana Mulyani