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All Journal Jurnal Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Profesional
Nufian Susanti Febriani, Nufian Susanti
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Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Faktor Kebudayaan Pendorong Munculnya Loyalitas pada Konsumen Kuliner Kota Kediri Jawa Timur Febriani, Nufian Susanti
Jurnal Studi Komunikasi Vol 1, No 3 (2017)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.834 KB) | DOI: 10.25139/jsk.v1i3.296

Abstract

There is a trend in the city of Kediri which shows that culinary business that started from the “bedag”/roadside “rombong” have loyal customers while culinary business with established artifacts able to retain consumers not more than 1 year. This quantitative research using survey method with semantic diferential scale to collect data so that can be found a comprehensive picture of the population that is culinary consumers kediri city with an area of ​​63.40 km2. The results showed that there is a significant influence on cultural factors on consumer loyalty. This research can be used as a reference for prospective investors who want to invest in Kediri city, especially in culinary field to use original cultural element of Kediri as one of marketing strategy to get consumer loyalty.
Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.476 KB) | DOI: 10.25139/jkp.v2i1.840

Abstract

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village 
Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.476 KB) | DOI: 10.25139/jkp.v2i1.840

Abstract

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village 
Faktor Kebudayaan Pendorong Munculnya Loyalitas pada Konsumen Kuliner Kota Kediri Jawa Timur Febriani, Nufian Susanti
Jurnal Studi Komunikasi Vol. 1 No. 3 (2017)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v1i3.296

Abstract

There is a trend in the city of Kediri which shows that culinary business that started from the “bedag”/roadside “rombong” have loyal customers while culinary business with established artifacts able to retain consumers not more than 1 year. This quantitative research using survey method with semantic diferential scale to collect data so that can be found a comprehensive picture of the population that is culinary consumers kediri city with an area of ​​63.40 km2. The results showed that there is a significant influence on cultural factors on consumer loyalty. This research can be used as a reference for prospective investors who want to invest in Kediri city, especially in culinary field to use original cultural element of Kediri as one of marketing strategy to get consumer loyalty.
Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.476 KB) | DOI: 10.25139/jkp.v2i1.840

Abstract

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village 
Community Based Tourism (CBT) sebagai Model Pengembangan Desa Wisata Adat Desa Ngadas, Kecamatan Poncokusumo Kabupaten Malang Prasetyo, Bambang Dwi; Febriani, Nufian Susanti; Dewi, Wayan Weda Asmara
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.9285

Abstract

Tourism is one of the important activities that helps aspects of community economic development. Tourism development policies must be supported by all parties so that they can run optimally. The existence of tourism development is able to become an economic driver with the emergence of new jobs for the community, besides that the development of tourism can also prevent environmental damage and loss of local culture, so that later it is hoped that the community will become more aware of tourism activities. Community involvement in tourism development is known as Community Based Tourism (CBT). The success of developing a tourist village itself is largely determined by the potential for tourism attraction that must be owned by the village, one of which is the development of indigenous people-based tourism. This research was conducted using qualitative research through in-depth interviews. The stages in this study include three stages, namely: the pre-research stage to identify problems, objectives and research flow through literature study, then carry out the observation and interview stages to identify challenges and support for the Traditional Tourism Village model, Ngadas Village, Malang Regency, and finally is the final stage where the researcher will map and formulate the design of a tourist village model. The results of the study are that Empowerment of the Ngadas tourism village involves Community Based Tourism (CBT), namely Tourism Awareness Groups (Pokdarwis) and Bumdes of Ngadas Village through the village's local potential which is staged to become an attractive treat for tourists to come visit.
Co-Authors Bambang Dwi Prasetyo Dewi, Wayan Weda Asmara Tamitiadini, Dian Tamitiadini, Dian